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THE COLLECTION / Marketing and communications

Every proposal needs more than ideas.

Structure research, content, campaigns and analysis with a broad selection of working methods.

Explore the 166 skills Get the pack
166 skills in this collectionOriginal methods and associated resourcesFree download with an account

WHAT IS INSIDE

The methods.
One by one.

Open a skill to see what it covers. Its individual page explains the method and the available download formats.

A pack is a collection of skills. A practice example helps you apply a method; it does not replace the skills themselves. Some tasks require external tools, access and your review.

166 skills in this collection

a-b-test-hypothesis-generatorGenerate and structure A/B test hypotheses for conversion rate optimization. Use when: (1) Generating A/B test ideas, (2) Writing test hypotheses, (3) Prioritizing tests, (4) Designing experiments, (5) Validating test hypotheses.

A method included in the original pack

skills/transversal/a-b-test-hypothesis-generator/SKILL.md

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ab-testing-managerDiseñar, priorizar y analizar pruebas A/B para páginas de destino y campañas: hipótesis, variantes, significación estadística, tamaño de muestra recomendado e interpretación de resultados. Activadores: A/B test, test A/B, split test, prueba de hipótesis, significación estadística, optimizar prueba, resultados de prueba, prueba multivariante.

A method included in the original pack

skills/transversal/ab-testing-manager/SKILL.md

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ad-copy-testerAnalyze and compare ad copy variants across Google Ads, Meta, LinkedIn, or other platforms. Score headlines, CTAs, value props, and provide recommendations.

A method included in the original pack

skills/transversal/ad-copy-tester/SKILL.md

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ad-creativeCreate, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/ag-ad-creative/SKILL.md

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ads-amazonAmazon Ads es una plataforma esencial para vendedores y marcas en Amazon. Con mas de 300 millones de usuarios activos, ofrece acceso a consumidores con alta intent de compra.

A method included in the original pack

skills/transversal/ads-amazon/SKILL.md

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ads-apple1. Collect ASA account data (exports from Apple Search Ads dashboard or pasted metrics) 2. Identify active placement types (Search Results, Search Tab, Today Tab, Product Pages) 3. Evaluate all applicable checks as PASS, WARNING, or FAIL…

A method included in the original pack

skills/transversal/ads-apple/SKILL.md

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ads-budget-allocatorAllocate advertising budgets across channels and campaigns for maximum ROI. Use when: (1) Planning advertising budget allocation, (2) Optimizing channel mix, (3) Scaling campaigns profitably, (4) Building media plans, (5) Reallocating budget between campaigns.

A method included in the original pack

skills/transversal/ads-budget-allocator/SKILL.md

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ads-createGenerates structured campaign concepts and platform-specific copy from your brand profile and optional audit data. Outputs campaign-brief.md for use by /ads generate.

A method included in the original pack

skills/transversal/ads-create/SKILL.md

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ads-creativeEl creative es el factor mas importante en paid social. Incluso el mejor targeting y bidding fallan sin creative que conecte. Este skill cubre todo lo relacionado con la estrategia creativa para publicidad en redes sociales.

A method included in the original pack

skills/transversal/ads-creative/SKILL.md

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ads-google1. Collect Google Ads account data (export, Change History, Search Terms Report) 2. Read ads/references/google-audit.md for full 74-check audit 3. Read ads/references/benchmarks.md for Google-specific benchmarks 4. Read…

A method included in the original pack

skills/transversal/ads-google/SKILL.md

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ads-linkedin1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) 2. Read ads/references/linkedin-audit.md for full 25-check audit 3. Read ads/references/benchmarks.md for LinkedIn-specific benchmarks 4. Read…

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/ads-linkedin/SKILL.md

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ads-meta1. Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores) 2. Read ads/references/meta-audit.md for full 46-check audit 3. Read ads/references/benchmarks.md for Meta-specific benchmarks 4. Read…

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/ads-meta/SKILL.md

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ads-microsoft1. Collect Microsoft Ads data (account export, UET tag status, import results) 2. Read ads/references/microsoft-audit.md for full 20-check audit 3. Read ads/references/benchmarks.md for Microsoft-specific benchmarks 4. Read…

A method included in the original pack

skills/transversal/ads-microsoft/SKILL.md

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ads-tiktok1. Collect TikTok Ads data (Ads Manager export, Pixel/Events API status) 2. Read ads/references/tiktok-audit.md for full 25-check audit 3. Read ads/references/benchmarks.md for TikTok-specific benchmarks 4. Read…

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/ads-tiktok/SKILL.md

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ads-youtube1. Collect YouTube Ads data (Google Ads export filtered to Video campaigns) 2. Read ads/references/google-audit.md for YouTube-relevant checks 3. Read ads/references/platform-specs.md for video specifications 4. Read…

A method included in the original pack

skills/transversal/ads-youtube/SKILL.md

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advertising-ai-skillsSistema estructurado para crear campañas de advertising efectivas usando AI agents. Cubre todo el funnel: desde awareness hasta conversión, con copy que convierte y audiencias bien definidas.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/advertising-ai-skills/SKILL.md

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advertools-seoadvertools es una librería Python de Elias Dabbas enfocada en productividad de marketing online. Proporciona funciones para SEO auditing, SERP analysis, Google Ads keyword research, crawling, y mas.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/advertools-seo/SKILL.md

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aeo-analytics-freeTrack whether your brand is mentioned and cited by AI assistants (Gemini, ChatGPT, Perplexity) for target queries. Measures AI visibility over time, detects trends, and identifies opportunities.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/aeo-analytics-free/SKILL.md

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affiliate-marketingCreate, optimize, and manage affiliate marketing campaigns including partner recruitment, commission structures, promotional content, and performance tracking. Use when Javi asks about affiliate programs, influencer partnerships, performance-based campaigns, or commission strategies.

A method included in the original pack

skills/transversal/affiliate-marketing/SKILL.md

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ai-marketing-toolsGuia para herramientas de IA aplicadas a marketing y diseño.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/ai-marketing-tools/SKILL.md

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ai-seoOptimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

A method included in the original pack

skills/transversal/ag-ai-seo/SKILL.md

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AI Citation StrategistExpert in AI recommendation engine optimization (AEO/GEO) — audits brand visibility across ChatGPT, Claude, Gemini, and Perplexity, identifies why competitors get cited instead, and delivers content fixes that improve AI citations

A method included in the original pack

skills/transversal/marketing-ai-citation-strategist/SKILL.md

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App Store OptimizerExpert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability

A method included in the original pack

skills/transversal/marketing-app-store-optimizer/SKILL.md

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attribution-model-optimizerOptimize multi-touch attribution models for accurate conversion credit allocation. Use when: (1) Choosing or switching attribution models, (2) Validating attribution data accuracy, (3) Allocating marketing budget based on attribution, (4) Comparing first-touch vs last-touch vs multi-touch results, (5) Building custom attribution logic.

A method included in the original pack

skills/transversal/attribution-model-optimizer/SKILL.md

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attribution-model-setupConfigure multi-touch attribution models — choose and implement the right attribution logic (first-touch, last-touch, linear, time-decay, data-driven) for clients.

A method included in the original pack

skills/verticals/marketing-agency/skills/attribution-model-setup/SKILL.md

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audience-similarity-builderBuild lookalike and similar audiences for advertising targeting. Use when: (1) Building lookalike audiences, (2) Creating seed audiences, (3) Validating similarity, (4) Expanding targeting with lookalikes, (5) Layering lookalikes with other targeting.

A method included in the original pack

skills/transversal/audience-similarity-builder/SKILL.md

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bid-strategy-migratorMigrate Google Ads bidding strategies from manual to automated or between strategies. Use when: (1) Migrating from manual CPC to smart bidding, (2) Changing bid strategies, (3) Testing new bidding approaches, (4) Scaling campaign bidding, (5) Troubleshooting bid strategy issues.

A method included in the original pack

skills/transversal/bid-strategy-migrator/SKILL.md

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bigquery-sql-analystWrite and optimize BigQuery SQL for analytics and data analysis. Use when: (1) Querying GA4 or Firebase data in BigQuery, (2) Building data pipelines or transformations, (3) Creating calculated fields and metrics, (4) Optimizing slow BigQuery queries, (5) Analyzing user behavior or conversion data with SQL.

A method included in the original pack

skills/transversal/bigquery-sql-analyst/SKILL.md

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biz-reporterAutomated business intelligence reports pulling from GA4, Search Console, Stripe, social media (X, LinkedIn, Instagram), HubSpot, Airtable. Daily KPIs, weekly marketing reports, monthly business reviews with trend detection.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/biz-reporter/SKILL.md

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brand-naming-toolkitDevelop and evaluate brand, product, and feature names. Use when: (1) Naming a new brand, (2) Naming products or features, (3) Evaluating name options, (4) Checking trademark availability, (5) Testing name memorability.

A method included in the original pack

skills/transversal/brand-naming-toolkit/SKILL.md

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brand-positioning-mapperDevelop and articulate brand positioning and differentiation strategy. Use when: (1) Creating brand positioning statements, (2) Defining differentiation from competitors, (3) Building positioning frameworks, (4) Refreshing brand positioning, (5) Aligning team on positioning.

A method included in the original pack

skills/transversal/brand-positioning-mapper/SKILL.md

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brand-strategyHabilidad para crear, desarrollar y gestionar la estrategia de marca de una empresa. Cubre desde identidad básica hasta arquitectura de marca y medición de brand equity.

A method included in the original pack

skills/transversal/brand-strategy/SKILL.md

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brand-voice-definerDefine and articulate brand voice, tone, and communication guidelines. Use when: (1) Creating brand voice guidelines, (2) Developing brand personality, (3) Writing tone of voice guidelines, (4) Training teams on brand voice, (5) Refreshing existing brand voice.

A method included in the original pack

skills/transversal/brand-voice-definer/SKILL.md

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brand-voice-profileDefine y almacena el brand voice de un cliente: estilo de escritura, vocabulario, tono y ejemplos de contenido.

A method included in the original pack

skills/verticals/marketing-agency/skills/brand-voice-profile/SKILL.md

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campaign-autopilotAutomatiza campaign management: reglas, triggers y workflows para Google Ads, Meta, LinkedIn y otras plataformas.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/campaign-autopilot/SKILL.md

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campaign-orchestratorOrchestrates multi-channel follow-up: SMS + Email sequences con CRM logging, timing optimization y tracking de engagement.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/campaign-orchestrator/SKILL.md

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ckm:brandBrand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/brand/SKILL.md

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ckm:designComprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity,...

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/design/SKILL.md

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ckm:slidesCreate strategic HTML presentations with Chart.js, design tokens, responsive layouts, copywriting formulas, and contextual slide strategies.

A method included in the original pack

skills/transversal/slides/SKILL.md

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cold-emailGenerate hyper-personalized cold email sequences using AI. Turn lead data into high-converting outreach campaigns using MachFive. Use when drafting personalized outreach for a VP, processing a list of leads into email sequences, building follow-up sequences for enterprise sales, or generating cold email for a product launch. Requires MACHFIVE_API_KEY. Trigger on "cold email", "email sequence", "personalized outreach", "outreach campaign", "lead email", "MachFive".

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/cold-email/SKILL.md

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cold-outreachGenera secuencias de cold outreach de alta conversion (email, SMS, LinkedIn) usando frameworks de Hormozi y analisis de 100K+ campagnes.

A method included in the original pack

skills/verticals/marketing-agency/skills/cold-outreach/SKILL.md

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competitor-analysisSkill comprehensivo para analizar competencia en SEO, paid media, y mercado. Cubre metodologias de investigación, herramientas, y frameworks para transformar insights de competencia en estrategias ganadoras.

A method included in the original pack

skills/transversal/competitor-analysis/SKILL.md

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competitor-analysis-reportGenerate professional competitive analysis reports with feature matrices, SWOT analysis, pricing comparisons, and strategic recommendations.

A method included in the original pack

skills/transversal/competitor-analysis-report/SKILL.md

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competitor-intelligenceOngoing competitor monitoring and analysis — track competitors' digital presence, ad strategy, SEO, content, pricing, and market positioning to inform client strategy.

A method included in the original pack

skills/verticals/marketing-agency/skills/competitor-intelligence/SKILL.md

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competitor-seo-analyzerAnalyze competitor SEO strategies — organic keywords, backlinks, content strategy, and on-page optimization to identify opportunities and gaps.

A method included in the original pack

skills/transversal/competitor-seo-analyzer/SKILL.md

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competitor-war-gameAnalyze and outmaneuver competitors through strategic competitive analysis. Use when: (1) Analyzing competitor strategies, (2) Finding competitive advantages, (3) Planning competitive responses, (4) Identifying market gaps, (5) Building competitive intelligence.

A method included in the original pack

skills/transversal/competitor-war-game/SKILL.md

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content-creatorProfessional-grade brand voice analysis, SEO optimization, and platform-specific content frameworks.

A method included in the original pack

skills/transversal/ag-content-creator/SKILL.md

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content-gap-finderIdentify content topics and keywords your competitors cover that you don't. Prioritize gaps by search volume and strategic relevance.

A method included in the original pack

skills/transversal/content-gap-finder/SKILL.md

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content-repurposing-mapperMap content repurposing strategies across multiple formats and channels. Use when: (1) Repurposing content across platforms, (2) Extending content reach, (3) Creating content atomization strategies, (4) Maximizing content ROI, (5) Planning content calendars.

A method included in the original pack

skills/transversal/content-repurposing-mapper/SKILL.md

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content-researchContent Research. Skill transversal para automatizacion y research.

A method included in the original pack

skills/transversal/content-research/SKILL.md

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content-strategyPlan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program.

A method included in the original pack

skills/transversal/ag-content-strategy/SKILL.md

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conversion-funnel-auditFull funnel audit with recommendations — analyze drop-offs, identify leaks, map micro-conversions, and provide prioritized optimization recommendations.

A method included in the original pack

skills/verticals/marketing-agency/skills/conversion-funnel-audit/SKILL.md

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conversion-modelling-analyzerAnalyze and model conversion pathways and funnel performance. Use when: (1) User needs to understand how users convert through a funnel, (2) Analyzing conversion rates between funnel stages, (3) Building attribution models for multi-touch journeys, (4) Identifying drop-off points and optimization opportunities, (5) Modeling user behavior paths that lead to conversion.

A method included in the original pack

skills/transversal/conversion-modelling-analyzer/SKILL.md

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conversion-window-optimizerOptimize conversion windows for attribution and marketing measurement. Use when: (1) Setting conversion attribution windows, (2) Optimizing lookback windows, (3) Understanding cross-device attribution, (4) Improving attribution accuracy, (5) Configuring platform-specific windows.

A method included in the original pack

skills/transversal/conversion-window-optimizer/SKILL.md

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copywritingHabilidades para escribir copy persuasivo, landing pages, emails, y contenido que convierte.

A method included in the original pack

skills/transversal/copywriting/SKILL.md

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creative-brief-generatorCreate effective creative briefs for marketing campaigns and content projects. Use when: (1) Briefing creative teams, (2) Planning campaign concepts, (3) Writing agency briefs, (4) Aligning stakeholders on creative work, (5) Evaluating creative work.

A method included in the original pack

skills/transversal/creative-brief-generator/SKILL.md

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cro-conversionLa optimización de la tasa de conversión (CRO) es la disciplina de aumentar el porcentaje de visitantes que completan una meta deseada. Esta skill cubre metodología, pruebas, redacción persuasiva y análisis de comportamiento.

A method included in the original pack

skills/transversal/cro-conversion/SKILL.md

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cross-channel-attributionBuild and analyze cross-channel attribution models for marketing effectiveness. Use when: (1) Understanding multi-channel attribution, (2) Comparing attribution models, (3) Allocating budget based on attribution, (4) Analyzing cross-device journeys, (5) Setting up attribution reporting.

A method included in the original pack

skills/transversal/cross-channel-attribution/SKILL.md

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cta-generatorGenerate and optimize call-to-action buttons and prompts for higher click-through rates. Use when: (1) Creating new CTAs for landing pages, (2) A/B testing CTA variations, (3) Improving button copy and design, (4) Creating urgency-driven CTAs, (5) Optimizing CTA placement and sizing.

A method included in the original pack

skills/transversal/cta-generator/SKILL.md

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data-analystData visualization, report generation, SQL queries, and spreadsheet automation. Transform raw data into actionable insights for marketing campaigns, ad performance, and client reporting.

A method included in the original pack

skills/transversal/data-analyst/SKILL.md

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data-layer-architectDiseñar la capa de datos (dataLayer) de un sitio para medición limpia con GTM/GA4: esquema de eventos y parámetros, dataLayer de ecommerce (GA4), naming consistente, timing de push, consentimiento y server-side. Triggers: dataLayer, capa de datos, esquema de medición, tracking plan, ecommerce dataLayer, GTM data layer.

A method included in the original pack

skills/transversal/data-layer-architect/SKILL.md

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data-synthesizerSintetiza datos de múltiples fuentes: limpia datasets dispares, valida consistency, fusiona data points conflictivos, y genera unified data model. Para cuando tienes datos de múltiples databases, surveys, y APIs que necesitan.

A method included in the original pack

skills/transversal/research-intelligence/skills/data-synthesizer/SKILL.md

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data-visualizationHabilidades para crear visualizaciones de datos eficaces, paneles y narrativas basadas en datos.

A method included in the original pack

skills/transversal/data-visualization/SKILL.md

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defuddleExtract clean markdown content from web pages using Defuddle CLI, removing clutter and navigation to save tokens. Use instead of WebFetch when the user provides a URL to read or analyze, for online documentation, articles, blog posts, or any standard web page.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/defuddle/SKILL.md

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display-retargeting-strategyBuild display retargeting campaigns for bringing back website visitors. Use when: (1) Creating display retargeting campaigns, (2) Building audience segments for retargeting, (3) Optimizing retargeting frequency, (4) Setting up dynamic retargeting, (5) Measuring retargeting effectiveness.

A method included in the original pack

skills/transversal/display-retargeting-strategy/SKILL.md

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email-marketingFull-stack email marketing: sequences, newsletters, drip campaigns, transactional emails, deliverability/spam auditing, list cleaning, segmentation, and copy. Triggers: email marketing, email sequence, newsletter, drip campaign, transactional email, spam score, list cleaning, email segmentation, email copy, email automation, onboarding email, nurture sequence, welcome email, email deliverability.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/email-marketing/SKILL.md

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event-marketingTrade shows, webinars, virtual events management — plan, execute, and follow up on marketing events from registration to post-event nurturing.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/event-marketing/SKILL.md

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event-scoring-modelerBuild event-based lead scoring models for prioritization and segmentation. Use when: (1) Creating lead scoring models based on user behavior, (2) Defining engagement scores for products, (3) Identifying high-intent behaviors, (4) Setting up event weights for predictive models, (5) Scoring users for ABM or personalization.

A method included in the original pack

skills/transversal/event-scoring-modeler/SKILL.md

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form-optimization-specialistOptimize web forms for higher completion rates and lower abandonment. Use when: (1) Analyzing form abandonment patterns, (2) Reducing friction in lead gen forms, (3) Optimizing checkout forms, (4) Designing multi-step forms, (5) Testing form field variations.

A method included in the original pack

skills/transversal/form-optimization-specialist/SKILL.md

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funnel-analyzerAnalizar el funnel de un cliente (web, ecommerce, SaaS) y proponer optimizaciones CRO: identificar drop-offs, propuestas de test A/B, priorizar cambios por impacto. Triggers: analizar funnel, funnel optimization, drop-off, CRO funnel, customer journey, optimizar conversión, etapas funnel.

A method included in the original pack

skills/transversal/funnel-analyzer/SKILL.md

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funnel-strategyHabilidades para strategia de funnel, attribution models, pirate metrics (AARRR), y marketing strategy.

A method included in the original pack

skills/transversal/funnel-strategy/SKILL.md

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funnel-visualization-builderBuild clear, actionable funnel visualizations for analysis and reporting. Use when: (1) Creating funnel reports for stakeholders, (2) Building dashboards showing conversion flows, (3) Visualizing drop-off patterns across user segments, (4) Comparing funnels (A/B test results, time periods, channels), (5) Presenting funnel data in slides or documents.

A method included in the original pack

skills/transversal/funnel-visualization-builder/SKILL.md

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ga4-config-auditorAudit Google Analytics 4 configuration. Verify events, conversions, audience definitions, and reporting data quality.

A method included in the original pack

skills/transversal/ga4-config-auditor/SKILL.md

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geo-ai-optimizationOptimiza presencia en respuestas de IA generativa (ChatGPT, Perplexity, Gemini). Aparece en AI-generated answers.

A method included in the original pack

skills/verticals/marketing-agency/skills/geo-ai-optimization/SKILL.md

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geo-ai-search-optimizationConsigue que ChatGPT, Perplexity y los AI Overviews citen a tu cliente: auditoría de citabilidad, contenido answer-shaped, schema exhaustivo, llms.txt y medición mensual de share of citations. Triggers: GEO, aparecer en ChatGPT, AI Overviews, buscadores de IA, generative engine optimization.

A method included in the original pack

skills/verticals/marketing-agency/skills/geo-ai-search-optimization/SKILL.md

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ghost-cmsIntegracion completa con Ghost CMS: crear, publicar, scheduling y gestionar blog posts, newsletters y member content.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/ghost-cms/SKILL.md

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go-to-marketConstruye estrategia go-to-market para lanzar producto o entrar en nuevo mercado. Incluye pricing, canal y positioning.

A method included in the original pack

skills/verticals/marketing-agency/skills/go-to-market/SKILL.md

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google-adsConfigurar campañas Google Ads, eventos de conversión via Measurement Protocol, auditorías de cuenta, estructura de campañas, bidding strategies, audiencias. Triggers: google ads, configurar conversión google, auditoría google ads, campaign google, measurement protocol google ads, conversion tracking google.

A method included in the original pack

skills/transversal/google-ads-config/SKILL.md

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growth-engineMotor de crecimiento para productos digitales: growth hacking, SEO, ASO, bucles virales, email marketing, CRM, programas de recomendación y adquisición orgánica.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/ag-growth-engine/SKILL.md

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Growth HackerExpert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/marketing-growth-hacker/SKILL.md

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gtm-analyticsSiempre carga un Google Tag (gtag.js) ANTES de cualquier evento GA4. Esto es obligatorio según Simo Ahava.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/gtm-analytics/SKILL.md

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gtm-container-auditAudit a Google Tag Manager container — tags, triggers, variables, and data layer. Identify redundant, broken, or missing tags and suggest cleanup.

A method included in the original pack

skills/transversal/gtm-container-audit/SKILL.md

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heatmap-interpreterInterpret heatmap data to identify user engagement patterns and UX issues. Use when: (1) Analyzing click maps and scroll maps, (2) Identifying high/low engagement areas on pages, (3) Determining if users see important content, (4) Finding rage clicks and confusion points, (5) Validating design decisions with heatmap data.

A method included in the original pack

skills/transversal/heatmap-interpreter/SKILL.md

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instagram-strategy-for-b2bDevelop B2B Instagram strategies for brand awareness and lead generation. Use when: (1) Creating B2B Instagram strategy, (2) Building Instagram presence for B2B, (3) Using Instagram for B2B lead generation, (4) Creating B2B content for Instagram, (5) Measuring Instagram ROI for B2B.

A method included in the original pack

skills/transversal/instagram-strategy-for-b2b/SKILL.md

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Instagram CuratorExpert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Masters aesthetic development and drives meaningful engagement.

A method included in the original pack

skills/transversal/marketing-instagram-curator/SKILL.md

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international-seoSEO internacional y multi-idioma: elegir estructura de URLs (ccTLD / subcarpeta / subdominio), hreflang correcto, geo/idioma-targeting, localización real (no traducción), sitemaps internacionales y errores típicos. Triggers: SEO internacional, hreflang, multi-idioma, multi-país, expansión internacional.

A method included in the original pack

skills/transversal/international-seo/SKILL.md

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keyword-extractorExtracts max 50 relevant keywords from text and formats them in a strict machine-ready structure.

A method included in the original pack

skills/transversal/ag-keyword-extractor/SKILL.md

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keyword-intelligence-gathererResearch and compile keyword intelligence for SEO and PPC campaigns. Group keywords by intent, map to funnel stages, and identify content opportunities.

A method included in the original pack

skills/transversal/keyword-intelligence-gatherer/SKILL.md

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landing-builderCrear landing pages para [TU_DOMINIO], plantillas PHP/HTML con integración CRM, formularios, medición con GTM/GA4 y diseño adaptable. Activadores: crear landing, nueva landing, landing page, página de captura, formulario php, html landing, landing [TU_USUARIO].

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/landing-builder/SKILL.md

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landing-page-generatorGenerates high-converting Next.js/React landing pages with Tailwind CSS. Uses PAS, AIDA, and BAB frameworks for optimized copy/components (Heroes, Features, Pricing). Focuses on Core Web Vitals/SEO.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/ag-landing-page-generator/SKILL.md

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lead-magnetsDisena lead magnets que atraen prospectos cualificados y los convierten en clientes. Incluye tipos, formatos y estrategias de captura.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/lead-magnets/SKILL.md

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lead-scoring-modelBuild and maintain lead scoring models — define behavioral and demographic scoring criteria, integrate with CRM, and align sales and marketing on qualified lead definitions.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/lead-scoring-model/SKILL.md

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linkbuilding-strategistPlan and execute link building campaigns. Identify prospects, choose tactics, and manage outreach for acquiring high-quality backlinks.

A method included in the original pack

skills/transversal/linkbuilding-strategist/SKILL.md

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linkedin-company-page-optimizerOptimize LinkedIn company pages for visibility, engagement, and recruitment. Use when: (1) Optimizing company page profile, (2) Creating LinkedIn content strategy, (3) Improving LinkedIn engagement, (4) Setting up LinkedIn showcase pages, (5) Building LinkedIn presence for B2B.

A method included in the original pack

skills/transversal/linkedin-company-page-optimizer/SKILL.md

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linkedin-outreachLea antes de usar: LinkedIn tiene Términos de Servicio restrictivos sobre automatización. Usar estas técnicas puede resultar en suspensión de cuenta. Use bajo su propio riesgo y considere:

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/linkedin-outreach/SKILL.md

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LinkedIn Content CreatorExpert LinkedIn content strategist focused on thought leadership, personal brand building, and high-engagement professional content. Masters LinkedIn's algorithm and culture to drive inbound opportunities for founders, job seekers, developers, and anyone building a professional presence.

A method included in the original pack

skills/transversal/marketing-linkedin-content-creator/SKILL.md

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local-seo-citation-builderBuild and audit local business citations across directories, maps, and review platforms. Ensure NAP consistency and optimize Google Business Profile.

A method included in the original pack

skills/transversal/local-seo-citation-builder/SKILL.md

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local-seo-proOptimiza la visibilidad en buscadores locales y Google Maps para negocios con presencia física o cobertura geográfica local. Ideal para audits de Google Business Profile, estrategias de reseñas, local citation building y optimización de contenido geotargeting. Se activa con phrases como "SEO local", "Google Business", "Maps optimization", "reseñas Google", "NAP citations", "local search" o "near me search".

A method included in the original pack

skills/transversal/local-seo-pro/SKILL.md

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log-file-analyzerAnalyze server log files to understand crawl behavior, indexation issues, and bot traffic patterns from Googlebot and other crawlers.

A method included in the original pack

skills/transversal/log-file-analyzer/SKILL.md

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market-research-startupRun structured customer discovery and market validation for early-stage startups. Use when: (1) validating problem-solution fit before building product, (2) running problem interviews with potential customers, (3) designing smoke tests and landing page experiments, (4) analyzing cohort data to assess product-market fit, (5) adapting validation methodology for Spanish or LatAm markets.

A method included in the original pack

skills/transversal/startups/skills/market-research-startup/SKILL.md

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market-sizingCalcula TAM/SAM/SOM para mercados B2B y B2C: top-down analysis desde datos de industria, bottom-up desde datos de mercado local, y validation con triangulation de fuentes multiples. Incluye spreadsheets modelos y presentation-ready summaries.

A method included in the original pack

skills/transversal/research-intelligence/skills/market-sizing/SKILL.md

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marketing-financeGuia para finanzas orientadas a marketing: métricas, presupuestos y reporting.

A method included in the original pack

skills/transversal/marketing-finance/SKILL.md

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Marketing Agency MasterAudita todo el marketing de un cliente en una sola sesión. 190+ checks en paid, scoring completo en organic, GEO optimization, templates de email y social.

A method included in the original pack

skills/transversal/marketing-agency-master/SKILL.md

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marketingskills-claudeSistema completo de marketing para AI agents. Cubre el ciclo completo: generación de contenido, optimización de conversión, SEO, email marketing, y analytics.

A method included in the original pack

skills/verticals/marketing-agency/skills/marketingskills-claude/SKILL.md

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media-buying-strategyStrategy for display, programmatic, native ads — plan media buys, select platforms, define audience targeting, set CPM/CPC strategies, and optimize for brand vs performance goals.

A method included in the original pack

skills/verticals/marketing-agency/skills/media-buying-strategy/SKILL.md

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messaging-framework-builderBuild comprehensive messaging frameworks for consistent brand communication. Use when: (1) Creating messaging hierarchies, (2) Building messaging for campaigns, (3) Developing elevator pitches, (4) Creating sales enablement materials, (5) Ensuring message consistency.

A method included in the original pack

skills/transversal/messaging-framework-builder/SKILL.md

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meta-adsConfigurar píxel de Meta, eventos estandarizados, audiences, catálogos de productos, setup de campañas Meta (Facebook/Instagram). Triggers: meta ads, facebook pixel, píxel meta, audience meta, catálogo facebook, conversión instagram, meta pixel, fbq, lead facebook.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/meta-ads-config/SKILL.md

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migrating-seo-managerPlan and execute website migrations (domain change, CMS switch, HTTPS, URL restructuring) without losing search rankings.

A method included in the original pack

skills/transversal/migrating-seo-manager/SKILL.md

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mix-modeling-calculatorBuild Marketing Mix Models (MMM) to measure and optimize marketing channel effectiveness. Use when: (1) Analyzing marketing channel attribution beyond last-click, (2) Optimizing marketing budget allocation, (3) Understanding diminishing returns curves, (4) Planning next year's marketing budget, (5) Measuring offline and brand campaign impact.

A method included in the original pack

skills/transversal/mix-modeling-calculator/SKILL.md

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notionWork with Notion API to create/read/update pages, databases, and blocks. For project management and content workflow automation.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/notion/SKILL.md

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paid-adsKnowledge base: knowledge/PAIDMEDIAMASTERKB.md Cuando usar: crear campaigns, optimizar bids, escribir creatives, configurar tracking, auditoria de accounts

A method included in the original pack

skills/transversal/paid-ads/SKILL.md

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paid-ads-auditorAudit completo de campañas en Google Ads, Meta, YouTube, LinkedIn, TikTok y Microsoft Ads. 186 checks con scoring ponderado.

A method included in the original pack

skills/transversal/paid-ads-auditor/SKILL.md

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partnership-outreachB2B partnership and affiliate recruitment — identify partnership opportunities, build referral programs, manage affiliate networks, and structure co-marketing deals.

A method included in the original pack

skills/verticals/marketing-agency/skills/partnership-outreach/SKILL.md

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partnership-strategyDesign and execute strategic partnership programs including co-marketing, channel partnerships, technology integrations, and joint value propositions. Use when Javi asks about strategic alliances, partnership agreements, co-branded campaigns, distribution partnerships, or integration partnerships.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/partnership-strategy/SKILL.md

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payment-integrationUse this agent when implementing payment systems, integrating payment gateways, or handling financial transactions that require PCI compliance, fraud prevention, and secure transaction processing.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/volt-payment-integration/SKILL.md

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personalization-triggerDesign and implement personalization triggers for dynamic content and user experiences. Use when: (1) Building dynamic content personalization, (2) Creating trigger-based experiences, (3) Setting up behavior-based content changes, (4) Implementing exit-intent or scroll-triggered popups, (5) Designing real-time personalization rules.

A method included in the original pack

skills/transversal/personalization-trigger/SKILL.md

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pixel-debuggerDiagnose and debug tracking pixels (Meta Pixel, Google Tag, TikTok Pixel, etc.) — verify firing, check events, identify missing or duplicate events.

A method included in the original pack

skills/transversal/pixel-debugger/SKILL.md

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pr-public-relationsPress release distribution, journalist outreach, and PR strategy — craft newsworthy stories, distribute to media, build journalist relationships, and manage earned media coverage.

A method included in the original pack

skills/verticals/marketing-agency/skills/pr-public-relations/SKILL.md

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privacy-first-marketingHabilidad para implementar estrategias de marketing en un mundo posterior a las cookies de terceros. Cubre datos propios, seguimiento del lado del servidor, plataformas de gestión del consentimiento, Privacy Sandbox y cumplimiento del RGPD/CCPA.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/privacy-first-marketing/SKILL.md

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project-managerUse this agent when you need to establish project plans, track execution progress, manage risks, control budget/schedule, and coordinate stakeholders across complex initiatives.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/volt-project-manager/SKILL.md

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Reddit Community BuilderExpert Reddit marketing specialist focused on authentic community engagement, value-driven content creation, and long-term relationship building. Masters Reddit culture navigation.

A method included in the original pack

skills/transversal/marketing-reddit-community-builder/SKILL.md

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referral-growthGuia para programas de referral, marketing viral y word-of-mouth.

A method included in the original pack

skills/transversal/referral-growth/SKILL.md

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rendertron-seoGoogle indexa JavaScript, pero no siempre lo ejecuta correctamente. SPAs (React, Vue, Angular) renderizan contenido en el cliente, lo que puede causar que los crawlers vean paginas vacias.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/rendertron-seo/SKILL.md

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reputation-managerManage and improve online reputation for businesses or individuals. Use when asked about reputation monitoring, review management, brand sentiment analysis, or handling reputation crises. Triggers: reputation, reviews, brand image, online presence, sentiment, crisis management, testimonials.

A method included in the original pack

skills/transversal/reputation-manager/SKILL.md

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roi-calculatorCalcula el Retorno de Inversión (ROI) de productos, servicios o inversiones de marketing. Ideal para propuestas comerciales, pitches de ventas, análisis de inversión, business cases y comparisons entre opciones. Se activa con phrases como "calcular ROI", "retorno de inversión", "cuanto gano si", "cuanto ahorro con" o "justificar inversión".

A method included in the original pack

skills/transversal/roi-calculator/SKILL.md

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roi-dashboard-builderBuild ROI dashboards for marketing campaigns — connect data sources, define KPIs, and render visual dashboards for clients.

A method included in the original pack

skills/verticals/marketing-agency/skills/roi-dashboard-builder/SKILL.md

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schema-markup-generatorGenerate structured data (JSON-LD schema.org markup) for websites. Support all major types: Organization, LocalBusiness, FAQPage, Product, Article, Event, and more.

A method included in the original pack

skills/transversal/schema-markup-generator/SKILL.md

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Search Query AnalystSpecialist in search term analysis, negative keyword architecture, and query-to-intent mapping. Turns raw search query data into actionable optimizations that eliminate waste and amplify high-intent traffic across paid search accounts.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/paid-media-search-query-analyst/SKILL.md

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senior-data-scientistStatistical modeling, A/B testing, causal inference, and predictive analytics for marketing campaign optimization.

A method included in the original pack

skills/transversal/senior-data-scientist/SKILL.md

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Senior Project ManagerConverts specs to tasks and remembers previous projects. Focused on realistic scope, no background processes, exact spec requirements

A method included in the original pack

skills/transversal/project-manager-senior/SKILL.md

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seoEste skill usa el SEO Master Knowledge Base localizado en: /ruta/a/tu/workspace/knowledge/SEOMASTERKB.md

A method included in the original pack

skills/transversal/seo/SKILL.md

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seo-ai-masterAdvanced SEO capability covering AI Search optimization (GEO/AEO), Google Business Profile / Local SEO, PDF report generation with charts, Google SEO APIs, schema markup, and Maps intelligence.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/verticals/marketing-agency/skills/seo-ai-master/SKILL.md

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seo-auditAuditorías SEO on-page, checklist técnico, análisis con Semrush (BRAVE_API_KEY disponible), Search Console, recomendaciones de contenido. Triggers: auditoría seo, seo on-page, analizar seo, semrush, search console, keywords, posicionamiento, ranking google, on-page.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/seo-audit/SKILL.md

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seo-authority-builder'Analyzes content for E-E-A-T signals and suggests improvements to

A method included in the original pack

skills/transversal/ag-seo-authority-builder/SKILL.md

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seo-contentContenido de calidad es el nucleo de cualquier estrategia SEO exitosa. Este skill cubre desde keyword research hasta la creación, optimización y mantenimiento de contenido que ranking y convierte.

A method included in the original pack

skills/transversal/seo-content/SKILL.md

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seo-content-briefCreate comprehensive, publication-ready SEO content briefs for freelance writers and content teams. Produces detailed creative and technical guidance including target keywords, search intent analysis, competing article analysis, word count…

A method included in the original pack

skills/transversal/freelance-writers/skills/seo-content-brief/SKILL.md

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seo-content-writerCrea contenido SEO optimizado: articles, blog posts, pillar pages, content clusters, y optimización on-page. Keywords, intención de búsqueda, estructura semántica y Link building interno.

A method included in the original pack

skills/transversal/redaccion-y-storytelling/skills/seo-content-writer/SKILL.md

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seo-geoOptimize content for AI Overviews, ChatGPT, Perplexity, and other AI search systems. Use when improving GEO, AI citations, llms.txt readiness, crawler accessibility, and passage-level citability.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/ag-seo-geo/SKILL.md

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seo-localSkill especializado en SEO local para negocios con ubicación física o que sirven áreas geograficas especificas. Cubre Google Business Profile, citas locales, gestión de reseñas, y estrategias de geotargeting.

A method included in the original pack

skills/transversal/seo-local/SKILL.md

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seo-rankerEnd-to-end SEO auditing and on-page optimization. Inspects live SERP competition, compares content structure, enriches with backlink/difficulty data, and produces rewrite guidance plus optimized Markdown draft.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/seo-ranker/SKILL.md

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seo-technicalSEO técnico es la base sobre la cual todo lo demás se construye. Sin una buena salud técnica, ni el mejor contenido rankeara. Este skill se enfoca en los aspectos técnicos de SEO que afectan crawling, indexación, y rendimiento.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/seo-technical/SKILL.md

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server-side-tagging-setupPlan and implement server-side tagging with Google Tag Manager Server Container. Migrate from client-side to server-side for improved performance and data quality.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/server-side-tagging-setup/SKILL.md

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simplified-social-mediaSchedule, publish, and analyze social media posts across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Google Business via Simplified.com MCP.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/simplified-social-media/SKILL.md

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sms-marketing-strategistDevelop SMS marketing strategies for direct customer communication. Use when: (1) Building SMS marketing campaigns, (2) Creating text message templates, (3) Setting up SMS automation flows, (4) Complying with SMS regulations (TCPA), (5) Integrating SMS with other channels.

A method included in the original pack

skills/transversal/sms-marketing-strategist/SKILL.md

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social-media-managerSkill comprehensivo de gestion de redes sociales que cubre estrategia por plataforma, creacion de contenido, engagement, community management, influencer marketing, y analisis de metricas.

A method included in the original pack

skills/transversal/social-media-manager/SKILL.md

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social-sellingGenerate personalized social selling campaigns and outreach strategies for LinkedIn, Twitter/X, and professional networks. Use when Javi asks about social selling, lead generation via social media, building professional authority, or B2B outreach campaigns.

A method included in the original pack

skills/transversal/social-selling/SKILL.md

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sponsorship-deck-builderCreate professional media kits and sponsorship decks for podcasters. Produces sponsor-ready presentations including audience demographics, past ad performance data, package options, and pricing — designed to attract sponsors and command…

A method included in the original pack

skills/transversal/podcasters/skills/sponsorship-deck-builder/SKILL.md

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Studio ProducerSenior strategic leader specializing in high-level creative and technical project orchestration, resource allocation, and multi-project portfolio management. Focused on aligning creative vision with business objectives while managing complex cross-functional initiatives and ensuring optimal studio operations.

A method included in the original pack

skills/transversal/project-management-studio-producer/SKILL.md

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technical-seo-auditAuditoria SEO técnica completa: crawl de sitio, análisis de logs de servidor, Core Web Vitals, indexing issues, structured data, hreflang, robots.txt, sitemaps, rendimiento móvil. Triggers: auditoria seo técnica, technical seo, crawl site, core web vitals, log file analysis, seo técnico, site audit, indexación google.

A method included in the original pack

skills/transversal/technical-seo-audit/SKILL.md

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tiktok-content-frameworkCreate TikTok content frameworks for brand awareness and engagement. Use when: (1) Building TikTok strategy for B2B, (2) Creating TikTok content ideas, (3) Understanding TikTok trends, (4) Building TikTok presence, (5) Measuring TikTok performance.

A method included in the original pack

skills/transversal/tiktok-content-framework/SKILL.md

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TikTok StrategistExpert TikTok marketing specialist focused on viral content creation, algorithm optimization, and community building. Masters TikTok's unique culture and features for brand growth.

A method included in the original pack

skills/transversal/marketing-tiktok-strategist/SKILL.md

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topical-authority-mapperBuild topic clusters and pillar pages to establish topical authority. Map content strategy around a central theme.

A method included in the original pack

skills/transversal/topical-authority-mapper/SKILL.md

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trend-forecastingIdentifica y predice tendencias de mercado: análisis de señales tempranas (Reddit, Twitter, papers, patents), emerging technologies, shifts en consumer behavior, y regulatory changes. Genera reports de tendencias con confidence scores y strategic implications.

A method included in the original pack

skills/transversal/research-intelligence/skills/trend-forecasting/SKILL.md

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trust-signal-auditorAudit and optimize trust signals on landing pages and checkout flows. Use when: (1) Auditing e-commerce or SaaS trust elements, (2) Improving conversion rates with trust signals, (3) Identifying missing credibility elements, (4) Optimizing placement of security badges, (5) Reviewing social proof elements.

A method included in the original pack

skills/transversal/trust-signal-auditor/SKILL.md

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twitter-content-strategistDevelop Twitter/X content strategies for engagement and brand building. Use when: (1) Creating Twitter content strategy, (2) Building Twitter presence, (3) Using Twitter for thought leadership, (4) Growing Twitter following, (5) Measuring Twitter performance.

A method included in the original pack

skills/transversal/twitter-content-strategist/SKILL.md

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Twitter EngagerExpert Twitter marketing specialist focused on real-time engagement, thought leadership building, and community-driven growth. Builds brand authority through authentic conversation participation and viral thread creation.

A method included in the original pack

skills/transversal/marketing-twitter-engager/SKILL.md

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ugc-strategy-builderBuild user-generated content strategies for social proof and engagement. Use when: (1) Building UGC campaigns, (2) Encouraging customer content, (3) Curating UGC, (4) Measuring UGC impact, (5) Setting up UGC programs.

A method included in the original pack

skills/transversal/ugc-strategy-builder/SKILL.md

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utm-taggerGenerate properly structured UTM parameters for campaign tracking URLs. Validate existing UTM strings and audit for consistency.

A method included in the original pack

skills/transversal/utm-tagger/SKILL.md

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video-marketingHabilidad para crear y optimizar estrategias de video marketing, incluyendo YouTube SEO, video ads, live streaming, y short-form video. Cubre desde la producción hasta el análisis de métricas.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/video-marketing/SKILL.md

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Video Optimization SpecialistVideo marketing strategist specializing in YouTube algorithm optimization, audience retention, chaptering, thumbnail concepts, and cross-platform video syndication.

A method included in the original pack

skills/transversal/marketing-video-optimization-specialist/SKILL.md

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voice-search-optimizerOptimize content for voice search queries. Target conversational long-tail keywords, FAQ content, and featured snippet opportunities.

A method included in the original pack

skills/transversal/voice-search-optimizer/SKILL.md

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windsor-aiQuery 325+ advertising and analytics platforms (Facebook Ads, Google Ads, GA4, HubSpot, Shopify, TikTok, Salesforce...) via Windsor.ai MCP. Use for campaign performance, ROAS, spend analysis, cross-channel attribution, and e-commerce metrics.

A method included in the original pack

Tools and access
Using this method may require compatible tools, a connected account and authorisation. The skill does not provide those integrations or carry out external actions by itself.

skills/transversal/windsor-ai/SKILL.md

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youtube-seo-optimizerOptimize YouTube videos and channels for search and discovery. Use when: (1) Optimizing YouTube video SEO, (2) Improving YouTube discoverability, (3) Creating YouTube content strategy, (4) Optimizing video titles and descriptions, (5) Setting up YouTube channel branding.

A method included in the original pack

skills/transversal/youtube-seo-optimizer/SKILL.md

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PUT IT IN CONTEXT

A situation.
A way to approach it.

Practical briefs with starting materials, a request and review criteria. Editorial examples you can adapt.

Analyse information Editorial example

Example in Spanish

Un embudo. Tres hipótesis que comprobar.

El formulario de presupuesto recibe visitas, pero pocas solicitudes. Antes de proponer un rediseño, necesitas separar la evidencia disponible de las hipótesis que merecen una prueba.

You will prepareMapa de pasos y pérdidas con denominadores visibles.

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Write and communicate Editorial example

Example in Spanish

Una voz de marca que se puede aplicar

Varios equipos escriben para la misma marca. El documento de tono usa adjetivos, pero no ayuda a decidir cómo redactar un correo, una página o una publicación.

You will preparePerfil de voz basado en evidencias del material.

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Prepare proposals Editorial example

Example in Spanish

Un plan de medios con decisiones visibles

Tienes un presupuesto y varios canales posibles. Antes de activar campañas, necesitas explicitar el objetivo de cada inversión y qué falta para medirla.

You will prepareEscenarios de reparto con supuestos explícitos.

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Explore examples for Marketing and communications

THE COMPLETE COLLECTION

Your next task.
A method to begin.

Download the Marketing and communications pack and choose the skills that fit the task you need to tackle.

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ZIP · Version 1.0.1 · 498 KB · Free with your account

What you download

  • 166 skill methods from this collection.
  • Their original instructions and associated resources, where included.
  • A pack to explore: select and install the skills your tool supports.

The pack is not a single ready-made installation for every platform. Instructions and available formats are explained in the guides and individual skill pages.

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SOURCE AND SCOPE

SkillsBundle brings together methods with different authors and licences. Check the source, licence and requirements of each resource before applying it. The method helps you organise the work; you provide the context and review the result.

Terms and licences