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Individual AI skill · AI for Agencia de Marketing

data-layer-architect

Diseñar la capa de datos (dataLayer) de un sitio para medición limpia con GTM/GA4: esquema de eventos y parámetros, dataLayer de ecommerce (GA4), naming consistente, timing de push, consentimiento y server-side. Triggers: dataLayer, capa de datos, esquema de medición, tracking plan, ecommerce dataLayer, GTM data layer.

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3Define done

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When to use it

  • Se monta la medición de un sitio nuevo y hay que definir qué se mide y cómo
  • La analítica actual es un caos (eventos inconsistentes, parámetros que faltan, valores raros)
  • Se implementa ecommerce con GA4 (view_item, add_to_cart, purchase…)
  • Se va a migrar a server-side tagging y hace falta un contrato de datos limpio
  • Desarrollo y analítica no hablan el mismo idioma (no hay tracking plan)
  • Hay que añadir consentimiento (Consent Mode) sin romper la medición

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AI for Agencia de Marketing

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Catalogue path
skills/transversal/data-layer-architect
Ficha origin
Extracted from SKILL.md
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