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A WAY TO EXPLORE THE CATALOGUE

Marketing & Outreach

Explore methods for marketing & outreach. Read each skill’s scope, requirements and available formats.

195skills associated with this task

CHOOSE YOUR STARTING POINT

Different methods.
A shared purpose.

A category groups skills from different collections. Read each method to choose the one that fits your information, tools and intended result.

This page is a selection by task, not a separate downloadable pack. Open a skill to see its individual download options, or explore the sector collections.

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195 skills

3d-web-experienceYou bring the third dimension to the web. You know when 3D enhances and when it's just showing off. You balance visual impact with performance. You make 3D accessible to users who've never touched a 3D app. You create moments of wonder without sacrificing usability.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-3d-web-experience/SKILL.md

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a11y-auditAuditar accesibilidad WCAG 2.1/2.2 de websites de clientes: contraste de color, navegación por teclado, screen reader, ARIA labels, focus visible, landmarks, formularios accesibles. Triggers: auditar accesibilidad, wcag, accessibility audit, accesibilidad web, a11y, keyboard navigation, screen reader test.

Method from the catalogue

skills/transversal/a11y-audit/SKILL.md

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ab-testing-managerDiseñar, priorizar y analizar pruebas A/B para páginas de destino y campañas: hipótesis, variantes, significación estadística, tamaño de muestra recomendado e interpretación de resultados. Activadores: A/B test, test A/B, split test, prueba de hipótesis, significación estadística, optimizar prueba, resultados de prueba, prueba multivariante.

Method from the catalogue

skills/transversal/ab-testing-manager/SKILL.md

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activecampaign-automationAutomate ActiveCampaign tasks via Rube MCP (Composio): manage contacts, tags, list subscriptions, automation enrollment, and tasks. Always search tools first for current schemas.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-activecampaign-automation/SKILL.md

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ad-copy-testerAnalyze and compare ad copy variants across Google Ads, Meta, LinkedIn, or other platforms. Score headlines, CTAs, value props, and provide recommendations.

Method from the catalogue

skills/transversal/ad-copy-tester/SKILL.md

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ad-creativeCreate, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-ad-creative/SKILL.md

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adsComprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and...

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/claude-ads/SKILL.md

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ads-amazonAmazon Ads es una plataforma esencial para vendedores y marcas en Amazon. Con mas de 300 millones de usuarios activos, ofrece acceso a consumidores con alta intent de compra.

Method from the catalogue

skills/transversal/ads-amazon/SKILL.md

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ads-apple1. Collect ASA account data (exports from Apple Search Ads dashboard or pasted metrics) 2. Identify active placement types (Search Results, Search Tab, Today Tab, Product Pages) 3. Evaluate all applicable checks as PASS, WARNING, or FAIL…

Method from the catalogue

skills/transversal/ads-apple/SKILL.md

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ads-budget-allocatorAllocate advertising budgets across channels and campaigns for maximum ROI. Use when: (1) Planning advertising budget allocation, (2) Optimizing channel mix, (3) Scaling campaigns profitably, (4) Building media plans, (5) Reallocating budget between campaigns.

Method from the catalogue

skills/transversal/ads-budget-allocator/SKILL.md

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ads-createGenerates structured campaign concepts and platform-specific copy from your brand profile and optional audit data. Outputs campaign-brief.md for use by /ads generate.

Method from the catalogue

skills/transversal/ads-create/SKILL.md

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ads-creativeEl creative es el factor mas importante en paid social. Incluso el mejor targeting y bidding fallan sin creative que conecte. Este skill cubre todo lo relacionado con la estrategia creativa para publicidad en redes sociales.

Method from the catalogue

skills/transversal/ads-creative/SKILL.md

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ads-google1. Collect Google Ads account data (export, Change History, Search Terms Report) 2. Read ads/references/google-audit.md for full 74-check audit 3. Read ads/references/benchmarks.md for Google-specific benchmarks 4. Read…

Method from the catalogue

skills/transversal/ads-google/SKILL.md

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ads-linkedin1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) 2. Read ads/references/linkedin-audit.md for full 25-check audit 3. Read ads/references/benchmarks.md for LinkedIn-specific benchmarks 4. Read…

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ads-linkedin/SKILL.md

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ads-meta1. Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores) 2. Read ads/references/meta-audit.md for full 46-check audit 3. Read ads/references/benchmarks.md for Meta-specific benchmarks 4. Read…

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ads-meta/SKILL.md

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ads-microsoft1. Collect Microsoft Ads data (account export, UET tag status, import results) 2. Read ads/references/microsoft-audit.md for full 20-check audit 3. Read ads/references/benchmarks.md for Microsoft-specific benchmarks 4. Read…

Method from the catalogue

skills/transversal/ads-microsoft/SKILL.md

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ads-tiktok1. Collect TikTok Ads data (Ads Manager export, Pixel/Events API status) 2. Read ads/references/tiktok-audit.md for full 25-check audit 3. Read ads/references/benchmarks.md for TikTok-specific benchmarks 4. Read…

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ads-tiktok/SKILL.md

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ads-troubleshooterDiagnose and fix common advertising campaign performance issues. Use when: (1) Troubleshooting low ad performance, (2) Diagnosing high CPA/CPC issues, (3) Fixing low conversion rates, (4) Investigating ad delivery issues, (5) Optimizing underperforming campaigns.

Method from the catalogue

skills/transversal/ads-troubleshooter/SKILL.md

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ads-youtube1. Collect YouTube Ads data (Google Ads export filtered to Video campaigns) 2. Read ads/references/google-audit.md for YouTube-relevant checks 3. Read ads/references/platform-specs.md for video specifications 4. Read…

Method from the catalogue

skills/transversal/ads-youtube/SKILL.md

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aeo-analytics-freeTrack whether your brand is mentioned and cited by AI assistants (Gemini, ChatGPT, Perplexity) for target queries. Measures AI visibility over time, detects trends, and identifies opportunities.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/aeo-analytics-free/SKILL.md

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affiliate-marketingCreate, optimize, and manage affiliate marketing campaigns including partner recruitment, commission structures, promotional content, and performance tracking. Use when Javi asks about affiliate programs, influencer partnerships, performance-based campaigns, or commission strategies.

Method from the catalogue

skills/transversal/affiliate-marketing/SKILL.md

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agency-freelancerHabilidad para construir, escalar y gestionar una agencia de marketing digital o posicionarte como freelance. Cubre pricing models, client acquisition, proposal writing, contract essentials, y scaling sin burnout.

Method from the catalogue

skills/transversal/agency-freelancer/SKILL.md

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agent-personasUna colección de agentes IA especializados con personalidad, procesos probados y deliverability medible. Cada agente es un archivo .md que puedes copiar a tu directorio de agentes de Claude Code, Cursor, etc.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/agent-personas/SKILL.md

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ai-image-generatorGenera imágenes profesionales con IA alineadas con la identidad de marca. Soporta Midjourney, DALL-E 3, Flux, y Stable Diffusion.

Method from the catalogue

skills/transversal/ai-image-generator/SKILL.md

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ai-marketing-toolsGuia para herramientas de IA aplicadas a marketing y diseño.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ai-marketing-tools/SKILL.md

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ai-seoOptimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

Method from the catalogue

skills/transversal/ag-ai-seo/SKILL.md

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AI Citation StrategistExpert in AI recommendation engine optimization (AEO/GEO) — audits brand visibility across ChatGPT, Claude, Gemini, and Perplexity, identifies why competitors get cited instead, and delivers content fixes that improve AI citations

Method from the catalogue

skills/transversal/marketing-ai-citation-strategist/SKILL.md

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airtable-automationAutomate Airtable tasks via Rube MCP (Composio): records, bases, tables, fields, views. Always search tools first for current schemas.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-airtable-automation/SKILL.md

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Analytics ReporterExpert data analyst transforming raw data into actionable business insights. Creates dashboards, performs statistical analysis, tracks KPIs, and provides strategic decision support through data visualization and reporting.

Method from the catalogue

skills/transversal/support-analytics-reporter/SKILL.md

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api-integration-architectDesign and implement API integrations between marketing platforms and tools. Use when: (1) Planning API integrations, (2) Troubleshooting API issues, (3) Designing webhook workflows, (4) Setting up OAuth authentication, (5) Optimizing API performance and rate limits.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/api-integration-architect/SKILL.md

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App Store OptimizerExpert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability

Method from the catalogue

skills/transversal/marketing-app-store-optimizer/SKILL.md

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attribution-model-optimizerOptimize multi-touch attribution models for accurate conversion credit allocation. Use when: (1) Choosing or switching attribution models, (2) Validating attribution data accuracy, (3) Allocating marketing budget based on attribution, (4) Comparing first-touch vs last-touch vs multi-touch results, (5) Building custom attribution logic.

Method from the catalogue

skills/transversal/attribution-model-optimizer/SKILL.md

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audience-similarity-builderBuild lookalike and similar audiences for advertising targeting. Use when: (1) Building lookalike audiences, (2) Creating seed audiences, (3) Validating similarity, (4) Expanding targeting with lookalikes, (5) Layering lookalikes with other targeting.

Method from the catalogue

skills/transversal/audience-similarity-builder/SKILL.md

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autopilot-sequencesDesign, plan, and audit automated email or messaging sequences. Define triggers, delays, content per step, and conditional branches.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/autopilot-sequences/SKILL.md

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bid-strategy-migratorMigrate Google Ads bidding strategies from manual to automated or between strategies. Use when: (1) Migrating from manual CPC to smart bidding, (2) Changing bid strategies, (3) Testing new bidding approaches, (4) Scaling campaign bidding, (5) Troubleshooting bid strategy issues.

Method from the catalogue

skills/transversal/bid-strategy-migrator/SKILL.md

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bigquery-sql-analystWrite and optimize BigQuery SQL for analytics and data analysis. Use when: (1) Querying GA4 or Firebase data in BigQuery, (2) Building data pipelines or transformations, (3) Creating calculated fields and metrics, (4) Optimizing slow BigQuery queries, (5) Analyzing user behavior or conversion data with SQL.

Method from the catalogue

skills/transversal/bigquery-sql-analyst/SKILL.md

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biz-reporterAutomated business intelligence reports pulling from GA4, Search Console, Stripe, social media (X, LinkedIn, Instagram), HubSpot, Airtable. Daily KPIs, weekly marketing reports, monthly business reviews with trend detection.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/biz-reporter/SKILL.md

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brainstormingUse before any creative work — creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/brainstorming/SKILL.md

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brand-naming-toolkitDevelop and evaluate brand, product, and feature names. Use when: (1) Naming a new brand, (2) Naming products or features, (3) Evaluating name options, (4) Checking trademark availability, (5) Testing name memorability.

Method from the catalogue

skills/transversal/brand-naming-toolkit/SKILL.md

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brand-positioning-mapperDevelop and articulate brand positioning and differentiation strategy. Use when: (1) Creating brand positioning statements, (2) Defining differentiation from competitors, (3) Building positioning frameworks, (4) Refreshing brand positioning, (5) Aligning team on positioning.

Method from the catalogue

skills/transversal/brand-positioning-mapper/SKILL.md

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brand-strategyHabilidad para crear, desarrollar y gestionar la estrategia de marca de una empresa. Cubre desde identidad básica hasta arquitectura de marca y medición de brand equity.

Method from the catalogue

skills/transversal/brand-strategy/SKILL.md

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brand-voice-definerDefine and articulate brand voice, tone, and communication guidelines. Use when: (1) Creating brand voice guidelines, (2) Developing brand personality, (3) Writing tone of voice guidelines, (4) Training teams on brand voice, (5) Refreshing existing brand voice.

Method from the catalogue

skills/transversal/brand-voice-definer/SKILL.md

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Brand GuardianExpert brand strategist and guardian specializing in brand identity development, consistency maintenance, and strategic brand positioning

Method from the catalogue

skills/transversal/design-brand-guardian/SKILL.md

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business-model-evaluatorEvaluate and analyze business models for viability and sustainability. Use when: (1) Evaluating startup business models, (2) Analyzing revenue model sustainability, (3) Assessing unit economics, (4) Comparing business models, (5) Planning business model pivots.

Method from the catalogue

skills/transversal/business-model-evaluator/SKILL.md

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business-strategyGuia rápida para estrategia de negocio y management.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/business-strategy/SKILL.md

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calendar-integrationFetch and display Javi's Google Calendar events for today, tomorrow, or a specific date range. Include calendar context in morning briefs and when asked about schedule.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/calendar-integration/SKILL.md

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canvas-designThese are instructions for creating design philosophies - aesthetic movements that are then EXPRESSED VISUALLY. Output only .md files, .pdf files, and .png files.

Method from the catalogue

skills/transversal/ag-canvas-design/SKILL.md

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checkout-abandonment-reducerDiagnose and reduce shopping cart and checkout abandonment. Use when: (1) Analyzing checkout drop-off data, (2) Reducing cart abandonment rates, (3) Optimizing checkout flow, (4) Implementing recovery emails, (5) Investigating specific abandonment reasons.

Method from the catalogue

skills/transversal/checkout-abandonment-reducer/SKILL.md

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ckm:banner-designDesign banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with AI-generated visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Google Display, website hero, print. Styles: minimalist, gradient, bold typography, photo-based, illustrated, geometric, retro, glassmorphism, 3D, neon, duotone, editorial, collage. Uses ui-ux-pro-max, frontend-design, ai-artist, ai-multimodal skills.

Method from the catalogue

skills/transversal/banner-design/SKILL.md

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ckm:brandBrand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/brand/SKILL.md

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ckm:designComprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity,...

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/design/SKILL.md

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ckm:slidesCreate strategic HTML presentations with Chart.js, design tokens, responsive layouts, copywriting formulas, and contextual slide strategies.

Method from the catalogue

skills/transversal/slides/SKILL.md

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client-reportingGenerar informes mensuales de cliente combinando datos de múltiples plataformas (Google Ads, Meta Ads, GA4, Search Console, GTM). Incluye métricas de rendimiento, recomendaciones y próximos pasos. Triggers: informe mensual, report cliente, reporte de campanhas, dashboard cliente, reporte google ads, resumen mensual, informe de rendimiento.

Method from the catalogue

skills/transversal/client-reporting/SKILL.md

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Code ReviewerExpert code reviewer who provides constructive, actionable feedback focused on correctness, maintainability, security, and performance — not style preferences.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/engineering-code-reviewer/SKILL.md

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competitive-analystUse when you need to analyze direct and indirect competitors, benchmark against market leaders, or develop strategies to strengthen competitive positioning and market advantage.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/volt-competitive-analyst/SKILL.md

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competitor-analysisSkill comprehensivo para analizar competencia en SEO, paid media, y mercado. Cubre metodologias de investigación, herramientas, y frameworks para transformar insights de competencia en estrategias ganadoras.

Method from the catalogue

skills/transversal/competitor-analysis/SKILL.md

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competitor-analysis-reportGenerate professional competitive analysis reports with feature matrices, SWOT analysis, pricing comparisons, and strategic recommendations.

Method from the catalogue

skills/transversal/competitor-analysis-report/SKILL.md

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competitor-report-generatorDado un nicho o sector, generar automaticamente un informe de analisis competitivo completo: competidores principales, presencia SEO, publicidad, pricing, propuesta de valor. Triggers: analisis competitivo, competitor analysis, estudiar competencia, informe competencia, quien compite en, benchmark competencia.

Method from the catalogue

skills/transversal/competitor-report-generator/SKILL.md

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competitor-seo-analyzerAnalyze competitor SEO strategies — organic keywords, backlinks, content strategy, and on-page optimization to identify opportunities and gaps.

Method from the catalogue

skills/transversal/competitor-seo-analyzer/SKILL.md

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competitor-war-gameAnalyze and outmaneuver competitors through strategic competitive analysis. Use when: (1) Analyzing competitor strategies, (2) Finding competitive advantages, (3) Planning competitive responses, (4) Identifying market gaps, (5) Building competitive intelligence.

Method from the catalogue

skills/transversal/competitor-war-game/SKILL.md

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content-creatorProfessional-grade brand voice analysis, SEO optimization, and platform-specific content frameworks.

Method from the catalogue

skills/transversal/ag-content-creator/SKILL.md

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content-repurposerTurn one piece of content into 10 formats for coaches and freelancers. Use when: (1) repurposing a blog post into social media, email, and video, (2) converting a workshop transcript into multiple content assets, (3) turning a single client education session into a content library, (4) maximizing output from one content creation session.

Method from the catalogue

skills/verticals/coach-freelancer/skills/content-repurposer/SKILL.md

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content-repurposing-mapperMap content repurposing strategies across multiple formats and channels. Use when: (1) Repurposing content across platforms, (2) Extending content reach, (3) Creating content atomization strategies, (4) Maximizing content ROI, (5) Planning content calendars.

Method from the catalogue

skills/transversal/content-repurposing-mapper/SKILL.md

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content-researchContent Research. Skill transversal para automatizacion y research.

Method from the catalogue

skills/transversal/content-research/SKILL.md

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Content CreatorExpert content strategist and creator for multi-platform campaigns. Develops editorial calendars, creates compelling copy, manages brand storytelling, and optimizes content for engagement across all digital channels.

Method from the catalogue

skills/transversal/marketing-content-creator/SKILL.md

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conversion-window-optimizerOptimize conversion windows for attribution and marketing measurement. Use when: (1) Setting conversion attribution windows, (2) Optimizing lookback windows, (3) Understanding cross-device attribution, (4) Improving attribution accuracy, (5) Configuring platform-specific windows.

Method from the catalogue

skills/transversal/conversion-window-optimizer/SKILL.md

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copywritingHabilidades para escribir copy persuasivo, landing pages, emails, y contenido que convierte.

Method from the catalogue

skills/transversal/copywriting/SKILL.md

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copywriting-auditorAudit and critique marketing copy for clarity, persuasion, and conversion effectiveness. Use when: (1) Reviewing landing page copy, (2) Auditing email subject lines and body, (3) Evaluating ad copy, (4) Improving value propositions, (5) Testing copy variations for A/B tests.

Method from the catalogue

skills/transversal/copywriting-auditor/SKILL.md

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creative-brief-generatorCreate effective creative briefs for marketing campaigns and content projects. Use when: (1) Briefing creative teams, (2) Planning campaign concepts, (3) Writing agency briefs, (4) Aligning stakeholders on creative work, (5) Evaluating creative work.

Method from the catalogue

skills/transversal/creative-brief-generator/SKILL.md

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creator-economyStrategies and tools for content creators to build, monetize, and grow their audience. Use when asked about creator monetization, platform growth strategies, audience building, brand deals, membership models, or content business planning. Triggers: creator economy, content monetization, YouTube Partner Program, Patreon, Substack, brand partnerships, audience growth.

Method from the catalogue

skills/transversal/creator-economy/SKILL.md

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crm-adminAdminister and manage CRM data — contacts, companies, deals, pipelines, tags, and custom fields. Supports common CRM platforms via API.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/crm-admin/SKILL.md

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cross-channel-attributionBuild and analyze cross-channel attribution models for marketing effectiveness. Use when: (1) Understanding multi-channel attribution, (2) Comparing attribution models, (3) Allocating budget based on attribution, (4) Analyzing cross-device journeys, (5) Setting up attribution reporting.

Method from the catalogue

skills/transversal/cross-channel-attribution/SKILL.md

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cta-generatorGenerate and optimize call-to-action buttons and prompts for higher click-through rates. Use when: (1) Creating new CTAs for landing pages, (2) A/B testing CTA variations, (3) Improving button copy and design, (4) Creating urgency-driven CTAs, (5) Optimizing CTA placement and sizing.

Method from the catalogue

skills/transversal/cta-generator/SKILL.md

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customer-successHabilidades para funciones de Customer Success, onboarding, retención y PLG.

Method from the catalogue

skills/transversal/customer-success/SKILL.md

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dashboard-builderBuild analytics dashboards for tracking KPIs and business metrics. Use when: (1) Building analytics dashboards, (2) Selecting KPIs, (3) Designing data visualizations, (4) Setting up Looker Studio/Looker, (5) Creating executive dashboards.

Method from the catalogue

skills/transversal/dashboard-builder/SKILL.md

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data-analystData visualization, report generation, SQL queries, and spreadsheet automation. Transform raw data into actionable insights for marketing campaigns, ad performance, and client reporting.

Method from the catalogue

skills/transversal/data-analyst/SKILL.md

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data-layer-architectDiseñar la capa de datos (dataLayer) de un sitio para medición limpia con GTM/GA4: esquema de eventos y parámetros, dataLayer de ecommerce (GA4), naming consistente, timing de push, consentimiento y server-side. Triggers: dataLayer, capa de datos, esquema de medición, tracking plan, ecommerce dataLayer, GTM data layer.

Method from the catalogue

skills/transversal/data-layer-architect/SKILL.md

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data-visualizationHabilidades para crear visualizaciones de datos eficaces, paneles y narrativas basadas en datos.

Method from the catalogue

skills/transversal/data-visualization/SKILL.md

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database-query-builderBuild and optimize SQL queries for analytics and reporting. Use when: (1) Writing complex SQL queries, (2) Optimizing slow database queries, (3) Creating reports from database data, (4) Debugging SQL errors, (5) Building aggregated analytics.

Method from the catalogue

skills/transversal/database-query-builder/SKILL.md

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dataprivacy-by-designImplement privacy-by-design principles in marketing campaigns, product development, and data practices including GDPR, CCPA, and ePrivacy compliance. Use when Javi asks about data privacy compliance, consent management, privacy policies, cookie requirements, or implementing privacy-first data practices.

Method from the catalogue

Professional review
Check the sources, context and result with the appropriate professional before applying them.

skills/transversal/dataprivacy-by-design/SKILL.md

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design-masterSkill comprehensivo de diseno que cubre desde fundamentos de diseno grafico hasta implementacion de sistemas de diseno para web y aplicaciones moviles.

Method from the catalogue

skills/transversal/design-master/SKILL.md

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display-retargeting-strategyBuild display retargeting campaigns for bringing back website visitors. Use when: (1) Creating display retargeting campaigns, (2) Building audience segments for retargeting, (3) Optimizing retargeting frequency, (4) Setting up dynamic retargeting, (5) Measuring retargeting effectiveness.

Method from the catalogue

skills/transversal/display-retargeting-strategy/SKILL.md

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ecommerce-analyticsAnaliza métricas de comercio electrónico, tiendas online y funnels de venta. Ideal para audits de performance, diagnosis de problemas de conversión, análisis de comportamiento de compra, ROAS y attribution modeling. Se activa con phrases como "analizar ecommerce", "funnel de conversión", "ROAS", "checkout abandonment", "analytics ecommerce", "métricas tienda online" o "customer acquisition cost".

Method from the catalogue

skills/transversal/ecommerce-analytics/SKILL.md

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ecommerce-marketingHabilidad para planificar y ejecutar estrategias de marketing para tiendas en línea. Cubre el embudo completo, la optimización del feed de productos, el abandono de carrito, los programas de suscripción y el CRO.

Method from the catalogue

skills/transversal/ecommerce-marketing/SKILL.md

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email-marketingFull-stack email marketing: sequences, newsletters, drip campaigns, transactional emails, deliverability/spam auditing, list cleaning, segmentation, and copy. Triggers: email marketing, email sequence, newsletter, drip campaign, transactional email, spam score, list cleaning, email segmentation, email copy, email automation, onboarding email, nurture sequence, welcome email, email deliverability.

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Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/email-marketing/SKILL.md

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file-automationFile Automation. Skill transversal para automatización y research.

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Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/file-automation/SKILL.md

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frontend-slidesCreate stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files.

Method from the catalogue

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-frontend-slides/SKILL.md

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funnel-strategyHabilidades para strategia de funnel, attribution models, pirate metrics (AARRR), y marketing strategy.

Method from the catalogue

skills/transversal/funnel-strategy/SKILL.md

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ga4-config-auditorAudit Google Analytics 4 configuration. Verify events, conversions, audience definitions, and reporting data quality.

Method from the catalogue

skills/transversal/ga4-config-auditor/SKILL.md

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go-to-market-strategyDevelop go-to-market strategies for new products and market entries. Use when: (1) Launching a new product, (2) Entering a new market, (3) Planning product launch campaigns, (4) Building launch playbooks, (5) Defining GTM motion and channels.

Method from the catalogue

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google-adsConfigurar campañas Google Ads, eventos de conversión via Measurement Protocol, auditorías de cuenta, estructura de campañas, bidding strategies, audiencias. Triggers: google ads, configurar conversión google, auditoría google ads, campaign google, measurement protocol google ads, conversion tracking google.

Method from the catalogue

skills/transversal/google-ads-config/SKILL.md

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google-sheets-syncRead from and write to Google Sheets. Sync data between sheets, update rows, append records, and transform data for reporting.

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/google-sheets-sync/SKILL.md

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google-slides-automationLightweight Google Slides integration with standalone OAuth authentication. No MCP server required. Full read/write access.

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Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-google-slides-automation/SKILL.md

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growth-engineMotor de crecimiento para productos digitales: growth hacking, SEO, ASO, bucles virales, email marketing, CRM, programas de recomendación y adquisición orgánica.

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-growth-engine/SKILL.md

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Growth HackerExpert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth.

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Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/marketing-growth-hacker/SKILL.md

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gtm-analyticsSiempre carga un Google Tag (gtag.js) ANTES de cualquier evento GA4. Esto es obligatorio según Simo Ahava.

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/gtm-analytics/SKILL.md

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gtm-container-auditAudit a Google Tag Manager container — tags, triggers, variables, and data layer. Identify redundant, broken, or missing tags and suggest cleanup.

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skills/transversal/gtm-container-audit/SKILL.md

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hotspot-detectorAnalyze website heatmaps, clickmaps, and scroll maps to identify high-engagement zones, dead zones, and UX opportunities.

Method from the catalogue

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hubspot-automationAutomate HubSpot CRM operations (contacts, companies, deals, tickets, properties) via Rube MCP using Composio integration.

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-hubspot-automation/SKILL.md

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ia-agent-patternsCombina razonamiento explícito con acciones. El agente entre pensar y actuar.

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ia-agent-patterns/SKILL.md

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Image Prompt EngineerExpert photography prompt engineer specializing in crafting detailed, evocative prompts for AI image generation. Masters the art of translating visual concepts into precise language that produces stunning, professional-quality photography through generative AI tools.

Method from the catalogue

skills/transversal/design-image-prompt-engineer/SKILL.md

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Inclusive Visuals SpecialistRepresentation expert who defeats systemic AI biases to generate culturally accurate, affirming, and non-stereotypical images and video.

Method from the catalogue

skills/transversal/design-inclusive-visuals-specialist/SKILL.md

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Instagram CuratorExpert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Masters aesthetic development and drives meaningful engagement.

Method from the catalogue

skills/transversal/marketing-instagram-curator/SKILL.md

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international-seoSEO internacional y multi-idioma: elegir estructura de URLs (ccTLD / subcarpeta / subdominio), hreflang correcto, geo/idioma-targeting, localización real (no traducción), sitemaps internacionales y errores típicos. Triggers: SEO internacional, hreflang, multi-idioma, multi-país, expansión internacional.

Method from the catalogue

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keyword-extractorExtracts max 50 relevant keywords from text and formats them in a strict machine-ready structure.

Method from the catalogue

skills/transversal/ag-keyword-extractor/SKILL.md

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keyword-intelligence-gathererResearch and compile keyword intelligence for SEO and PPC campaigns. Group keywords by intent, map to funnel stages, and identify content opportunities.

Method from the catalogue

skills/transversal/keyword-intelligence-gatherer/SKILL.md

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landing-page-generatorGenerates high-converting Next.js/React landing pages with Tailwind CSS. Uses PAS, AIDA, and BAB frameworks for optimized copy/components (Heroes, Features, Pricing). Focuses on Core Web Vitals/SEO.

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-landing-page-generator/SKILL.md

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lead-qualifierCalifica y prioriza leads de ventas usando criterios BANT (Budget, Authority, Need, Timeline). Ideal cuando se reciben prospectos, se revisan listas de leads, se qualification calls o se necesita decidir a quién contactar primero. Se activa con phrases como "calificar lead", "evaluar prospecto", "priorizar ventas" o "BANT analysis".

Method from the catalogue

skills/transversal/lead-qualifier/SKILL.md

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linkbuilding-strategistPlan and execute link building campaigns. Identify prospects, choose tactics, and manage outreach for acquiring high-quality backlinks.

Method from the catalogue

skills/transversal/linkbuilding-strategist/SKILL.md

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linkedin-company-page-optimizerOptimize LinkedIn company pages for visibility, engagement, and recruitment. Use when: (1) Optimizing company page profile, (2) Creating LinkedIn content strategy, (3) Improving LinkedIn engagement, (4) Setting up LinkedIn showcase pages, (5) Building LinkedIn presence for B2B.

Method from the catalogue

skills/transversal/linkedin-company-page-optimizer/SKILL.md

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LinkedIn Content CreatorExpert LinkedIn content strategist focused on thought leadership, personal brand building, and high-engagement professional content. Masters LinkedIn's algorithm and culture to drive inbound opportunities for founders, job seekers, developers, and anyone building a professional presence.

Method from the catalogue

skills/transversal/marketing-linkedin-content-creator/SKILL.md

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local-seo-citation-builderBuild and audit local business citations across directories, maps, and review platforms. Ensure NAP consistency and optimize Google Business Profile.

Method from the catalogue

skills/transversal/local-seo-citation-builder/SKILL.md

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local-seo-proOptimiza la visibilidad en buscadores locales y Google Maps para negocios con presencia física o cobertura geográfica local. Ideal para audits de Google Business Profile, estrategias de reseñas, local citation building y optimización de contenido geotargeting. Se activa con phrases como "SEO local", "Google Business", "Maps optimization", "reseñas Google", "NAP citations", "local search" o "near me search".

Method from the catalogue

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log-file-analyzerAnalyze server log files to understand crawl behavior, indexation issues, and bot traffic patterns from Googlebot and other crawlers.

Method from the catalogue

skills/transversal/log-file-analyzer/SKILL.md

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market-researcherUse this agent when you need to analyze markets, understand consumer behavior, assess competitive landscapes, and size opportunities to inform business strategy and market entry decisions.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/volt-market-researcher/SKILL.md

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market-sizing-estimatorEstimate market size using TAM/SAM/SOM frameworks and research methods. Use when: (1) Sizing total addressable market, (2) Building investor pitch decks, (3) Evaluating market opportunities, (4) Setting revenue targets, (5) Validating market opportunity.

Method from the catalogue

skills/transversal/market-sizing-estimator/SKILL.md

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marketing-financeGuia para finanzas orientadas a marketing: métricas, presupuestos y reporting.

Method from the catalogue

skills/transversal/marketing-finance/SKILL.md

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Marketing Agency MasterAudita todo el marketing de un cliente en una sola sesión. 190+ checks en paid, scoring completo en organic, GEO optimization, templates de email y social.

Method from the catalogue

skills/transversal/marketing-agency-master/SKILL.md

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messaging-framework-builderBuild comprehensive messaging frameworks for consistent brand communication. Use when: (1) Creating messaging hierarchies, (2) Building messaging for campaigns, (3) Developing elevator pitches, (4) Creating sales enablement materials, (5) Ensuring message consistency.

Method from the catalogue

skills/transversal/messaging-framework-builder/SKILL.md

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meta-adsConfigurar píxel de Meta, eventos estandarizados, audiences, catálogos de productos, setup de campañas Meta (Facebook/Instagram). Triggers: meta ads, facebook pixel, píxel meta, audience meta, catálogo facebook, conversión instagram, meta pixel, fbq, lead facebook.

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/meta-ads-config/SKILL.md

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migrating-seo-managerPlan and execute website migrations (domain change, CMS switch, HTTPS, URL restructuring) without losing search rankings.

Method from the catalogue

skills/transversal/migrating-seo-manager/SKILL.md

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mix-modeling-calculatorBuild Marketing Mix Models (MMM) to measure and optimize marketing channel effectiveness. Use when: (1) Analyzing marketing channel attribution beyond last-click, (2) Optimizing marketing budget allocation, (3) Understanding diminishing returns curves, (4) Planning next year's marketing budget, (5) Measuring offline and brand campaign impact.

Method from the catalogue

skills/transversal/mix-modeling-calculator/SKILL.md

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n8n-architectUse when the user explicitly wants to create, edit, validate, sync, or troubleshoot n8n workflows, asks about n8n nodes or automation, or wants to use the n8nac tool.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/n8n-architect/SKILL.md

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nocode-automationGuia para construir sin código y automatizar flujos de trabajo.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/nocode-automation/SKILL.md

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paid-adsKnowledge base: knowledge/PAIDMEDIAMASTERKB.md Cuando usar: crear campaigns, optimizar bids, escribir creatives, configurar tracking, auditoria de accounts

Method from the catalogue

skills/transversal/paid-ads/SKILL.md

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paid-ads-auditorAudit completo de campañas en Google Ads, Meta, YouTube, LinkedIn, TikTok y Microsoft Ads. 186 checks con scoring ponderado.

Method from the catalogue

skills/transversal/paid-ads-auditor/SKILL.md

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partnership-outreachB2B partnership and affiliate recruitment — identify partnership opportunities, build referral programs, manage affiliate networks, and structure co-marketing deals.

Method from the catalogue

skills/transversal/marketing-agency/skills/partnership-outreach/SKILL.md

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partnership-strategyDesign and execute strategic partnership programs including co-marketing, channel partnerships, technology integrations, and joint value propositions. Use when Javi asks about strategic alliances, partnership agreements, co-branded campaigns, distribution partnerships, or integration partnerships.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/partnership-strategy/SKILL.md

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payment-integrationUse this agent when implementing payment systems, integrating payment gateways, or handling financial transactions that require PCI compliance, fraud prevention, and secure transaction processing.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/volt-payment-integration/SKILL.md

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penalty-recovery-specialistDiagnose Google algorithmic penalties and manual actions. Guide recovery for Panda, Penguin, Fred, and other Google updates.

Method from the catalogue

skills/transversal/penalty-recovery-specialist/SKILL.md

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pixel-debuggerDiagnose and debug tracking pixels (Meta Pixel, Google Tag, TikTok Pixel, etc.) — verify firing, check events, identify missing or duplicate events.

Method from the catalogue

skills/transversal/pixel-debugger/SKILL.md

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Podcast StrategistContent strategy and operations expert for the Chinese podcast market, with deep expertise in Xiaoyuzhou, Ximalaya, and other major audio platforms, covering show positioning, audio production, audience growth, multi-platform distribution, and monetization to help podcast creators build sticky audio content brands.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/marketing-podcast-strategist/SKILL.md

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posthog-queryRun SQL/HogQL queries against PostHog product analytics data via posthog-cli. For pageviews, event counts, trends, funnels, and custom analytics queries.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/posthog-query/SKILL.md

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privacy-first-marketingHabilidad para implementar estrategias de marketing en un mundo posterior a las cookies de terceros. Cubre datos propios, seguimiento del lado del servidor, plataformas de gestión del consentimiento, Privacy Sandbox y cumplimiento del RGPD/CCPA.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/privacy-first-marketing/SKILL.md

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product-analyticsHabilidades para análisis de producto, métricas de usuario, y herramientas de product analytics.

Method from the catalogue

skills/transversal/product-analytics/SKILL.md

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Programmatic & Display BuyerDisplay advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner media (newsletters, sponsored content), and ABM display strategies via platforms like Demandbase and 6Sense.

Method from the catalogue

skills/transversal/paid-media-programmatic-buyer/SKILL.md

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public-apis-researchAccede a mas de 2000 APIs publicas gratuitas para enrichment de datos, integraciones y automation.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/public-apis-research/SKILL.md

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ragflow-integrationRAG engine de código abierto con capacidades de Agent para retrieval augmented generation de alta calidad con LLMs.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ragflow-integration/SKILL.md

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receiving-code-reviewUse when receiving code review feedback, before implementing suggestions, especially if feedback seems unclear or technically questionable — requires technical rigor and verification, not performative agreement or blind implementation.

Method from the catalogue

skills/transversal/receiving-code-review/SKILL.md

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Reddit Community BuilderExpert Reddit marketing specialist focused on authentic community engagement, value-driven content creation, and long-term relationship building. Masters Reddit culture navigation.

Method from the catalogue

skills/transversal/marketing-reddit-community-builder/SKILL.md

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referral-growthGuia para programas de referral, marketing viral y word-of-mouth.

Method from the catalogue

skills/transversal/referral-growth/SKILL.md

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roi-calculatorCalcula el Retorno de Inversión (ROI) de productos, servicios o inversiones de marketing. Ideal para propuestas comerciales, pitches de ventas, análisis de inversión, business cases y comparisons entre opciones. Se activa con phrases como "calcular ROI", "retorno de inversión", "cuanto gano si", "cuanto ahorro con" o "justificar inversión".

Method from the catalogue

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saas-launcherPlanifica y ejecuta el launch completo de productos SaaS B2B y B2B2C. Ideal para launches de startups SaaS, product launches con waitlist, PLG (product-led growth) y go-to-market strategy. Se activa con phrases como "lanzar SaaS", "startup launch", "GTM strategy", "SaaS go-to-market", "product launch", "PLG strategy" o "pre-launch SaaS".

Method from the catalogue

skills/transversal/saas-launcher/SKILL.md

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saas-metricsCalcula y analiza métricas clave de negocio SaaS. Ideal para dashboards ejecutivos, board reporting, unit economics analysis, ARR/MRR tracking y growth modeling. Se activa con phrases como "métricas SaaS", "ARR", "MRR", "churn rate SaaS", "unit economics", "CAC payback", "burn rate" o "SaaS dashboard".

Method from the catalogue

skills/transversal/saas-metrics/SKILL.md

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seasonality-analyzerAnalyze and account for seasonality in marketing data and performance. Use when: (1) Analyzing seasonal trends, (2) Normalizing data for seasonality, (3) Planning seasonal campaigns, (4) Forecasting with seasonality, (5) Comparing periods with seasonal adjustment.

Method from the catalogue

skills/transversal/seasonality-analyzer/SKILL.md

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senior-data-scientistStatistical modeling, A/B testing, causal inference, and predictive analytics for marketing campaign optimization.

Method from the catalogue

skills/transversal/senior-data-scientist/SKILL.md

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seoEste skill usa el SEO Master Knowledge Base localizado en: /ruta/a/tu/workspace/knowledge/SEOMASTERKB.md

Method from the catalogue

skills/transversal/seo/SKILL.md

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seo-auditAuditorías SEO on-page, checklist técnico, análisis con Semrush (BRAVE_API_KEY disponible), Search Console, recomendaciones de contenido. Triggers: auditoría seo, seo on-page, analizar seo, semrush, search console, keywords, posicionamiento, ranking google, on-page.

Method from the catalogue

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/seo-audit/SKILL.md

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seo-authority-builder'Analyzes content for E-E-A-T signals and suggests improvements to

Method from the catalogue

skills/transversal/ag-seo-authority-builder/SKILL.md

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seo-contentContenido de calidad es el nucleo de cualquier estrategia SEO exitosa. Este skill cubre desde keyword research hasta la creación, optimización y mantenimiento de contenido que ranking y convierte.

Method from the catalogue

skills/transversal/seo-content/SKILL.md

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seo-forensic-incident-responseInvestigate sudden drops in organic traffic or rankings and run a structured forensic SEO incident response with triage, root-cause analysis and recovery plan.

Method from the catalogue

skills/transversal/ag-seo-forensic-incident-response/SKILL.md

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seo-geoOptimize content for AI Overviews, ChatGPT, Perplexity, and other AI search systems. Use when improving GEO, AI citations, llms.txt readiness, crawler accessibility, and passage-level citability.

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May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/ag-seo-geo/SKILL.md

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seo-localSkill especializado en SEO local para negocios con ubicación física o que sirven áreas geograficas especificas. Cubre Google Business Profile, citas locales, gestión de reseñas, y estrategias de geotargeting.

Method from the catalogue

skills/transversal/seo-local/SKILL.md

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seo-rankerEnd-to-end SEO auditing and on-page optimization. Inspects live SERP competition, compares content structure, enriches with backlink/difficulty data, and produces rewrite guidance plus optimized Markdown draft.

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Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/seo-ranker/SKILL.md

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seo-technicalSEO técnico es la base sobre la cual todo lo demás se construye. Sin una buena salud técnica, ni el mejor contenido rankeara. Este skill se enfoca en los aspectos técnicos de SEO que afectan crawling, indexación, y rendimiento.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/seo-technical/SKILL.md

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shopify-setup-specialistSet up and optimize Shopify stores for launch and performance. Use when: (1) Setting up a new Shopify store, (2) Configuring Shopify settings and integrations, (3) Optimizing Shopify for conversion, (4) Setting up Shopify themes and apps, (5) Configuring payment and shipping settings.

Method from the catalogue

skills/transversal/shopify-setup-specialist/SKILL.md

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simplified-social-mediaSchedule, publish, and analyze social media posts across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Google Business via Simplified.com MCP.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/simplified-social-media/SKILL.md

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skill-scannerScan skills for malware, spyware, crypto-miners, and malicious code patterns before installation.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/skill-scanner/SKILL.md

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Skill AuditorAudita skills contra los estandares de calidad de EASYCLAWINSTALLER (basado en Trail of Bits CLAUDE.md).

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/skill-auditor/SKILL.md

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Skill Authoring GuideGuia para crear skills de calidad profesional para OpenClaw. Inspirado en los estandares internos de Trail of Bits para su colección de skills.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/skill-authoring-guide/SKILL.md

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sms-marketing-strategistDevelop SMS marketing strategies for direct customer communication. Use when: (1) Building SMS marketing campaigns, (2) Creating text message templates, (3) Setting up SMS automation flows, (4) Complying with SMS regulations (TCPA), (5) Integrating SMS with other channels.

Method from the catalogue

skills/transversal/sms-marketing-strategist/SKILL.md

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Snyk Agent Scan ReferenceRepo: github.com/snyk/agent-scan License: Apache 2.0 (Snyk) Docs: github.com/snyk/agent-scan/blob/main/docs/issue-codes.md

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/snyk-agent-scan/SKILL.md

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social-media-managerSkill comprehensivo de gestion de redes sociales que cubre estrategia por plataforma, creacion de contenido, engagement, community management, influencer marketing, y analisis de metricas.

Method from the catalogue

skills/transversal/social-media-manager/SKILL.md

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social-sellingGenerate personalized social selling campaigns and outreach strategies for LinkedIn, Twitter/X, and professional networks. Use when Javi asks about social selling, lead generation via social media, building professional authority, or B2B outreach campaigns.

Method from the catalogue

skills/transversal/social-selling/SKILL.md

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spellcheckCheck text for spelling errors, accidental CJK/Chinese characters, and common mistakes in Spanish and English.

Method from the catalogue

skills/transversal/spellcheck/SKILL.md

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strategic-partnership-mapperIdentify and develop strategic partnership opportunities for business growth. Use when: (1) Finding partnership opportunities, (2) Evaluating partnership fit, (3) Structuring partnership agreements, (4) Building partner programs, (5) Managing partner relationships.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/strategic-partnership-mapper/SKILL.md

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subagent-driven-developmentUse when executing implementation plans with independent tasks in the current session.

Method from the catalogue

skills/transversal/subagent-driven-development/SKILL.md

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summarizeFast CLI to summarize URLs, local files, and YouTube links. For research, competitor analysis, and content briefing.

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Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/summarize/SKILL.md

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systematic-debuggingUse when encountering any bug, test failure, or unexpected behavior, before proposing fixes.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/systematic-debugging/SKILL.md

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technical-seo-auditAuditoria SEO técnica completa: crawl de sitio, análisis de logs de servidor, Core Web Vitals, indexing issues, structured data, hreflang, robots.txt, sitemaps, rendimiento móvil. Triggers: auditoria seo técnica, technical seo, crawl site, core web vitals, log file analysis, seo técnico, site audit, indexación google.

Method from the catalogue

skills/transversal/technical-seo-audit/SKILL.md

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test-driven-developmentUse when implementing any feature or bugfix, before writing implementation code.

Method from the catalogue

skills/transversal/test-driven-development/SKILL.md

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tiktok-content-frameworkCreate TikTok content frameworks for brand awareness and engagement. Use when: (1) Building TikTok strategy for B2B, (2) Creating TikTok content ideas, (3) Understanding TikTok trends, (4) Building TikTok presence, (5) Measuring TikTok performance.

Method from the catalogue

skills/transversal/tiktok-content-framework/SKILL.md

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TikTok StrategistExpert TikTok marketing specialist focused on viral content creation, algorithm optimization, and community building. Masters TikTok's unique culture and features for brand growth.

Method from the catalogue

skills/transversal/marketing-tiktok-strategist/SKILL.md

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topical-authority-mapperBuild topic clusters and pillar pages to establish topical authority. Map content strategy around a central theme.

Method from the catalogue

skills/transversal/topical-authority-mapper/SKILL.md

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Tracking & Measurement SpecialistExpert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.

Method from the catalogue

skills/transversal/paid-media-tracking-specialist/SKILL.md

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trust-signal-auditorAudit and optimize trust signals on landing pages and checkout flows. Use when: (1) Auditing e-commerce or SaaS trust elements, (2) Improving conversion rates with trust signals, (3) Identifying missing credibility elements, (4) Optimizing placement of security badges, (5) Reviewing social proof elements.

Method from the catalogue

skills/transversal/trust-signal-auditor/SKILL.md

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Twitter EngagerExpert Twitter marketing specialist focused on real-time engagement, thought leadership building, and community-driven growth. Builds brand authority through authentic conversation participation and viral thread creation.

Method from the catalogue

skills/transversal/marketing-twitter-engager/SKILL.md

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ugc-strategy-builderBuild user-generated content strategies for social proof and engagement. Use when: (1) Building UGC campaigns, (2) Encouraging customer content, (3) Curating UGC, (4) Measuring UGC impact, (5) Setting up UGC programs.

Method from the catalogue

skills/transversal/ugc-strategy-builder/SKILL.md

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upsell-generatorGenera estrategias y contenido para aumentar ventas mediante upselling y cross-selling. Ideal para identificar oportunidades de expansión de cuenta, diseñar upgrade paths, crear pitches para expansión de revenue y maximizar LTV por cliente. Se activa con phrases como "upsell", "cross-sell", "expandir cuenta", "upgrade path", "maximizar ticket", "expansión de revenue" o "account growth".

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Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/upsell-generator/SKILL.md

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usability-test-runnerPlan, conduct, and analyze usability tests for products and designs. Use when: (1) Planning usability tests, (2) Recruiting test participants, (3) Conducting usability sessions, (4) Analyzing usability findings, (5) Reporting usability results.

Method from the catalogue

skills/transversal/usability-test-runner/SKILL.md

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user-persona-builderCreate and use customer personas for product and marketing decisions. Use when: (1) Building user personas, (2) Researching customer profiles, (3) Validating personas with data, (4) Using personas in decision-making, (5) Creating marketing segmentations.

Method from the catalogue

skills/transversal/user-persona-builder/SKILL.md

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utm-taggerGenerate properly structured UTM parameters for campaign tracking URLs. Validate existing UTM strings and audit for consistency.

Method from the catalogue

skills/transversal/utm-tagger/SKILL.md

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video-ads-specialistCreate and optimize video advertising campaigns across platforms. Use when: (1) Creating video ad campaigns, (2) Optimizing video creative, (3) Setting up YouTube ads, (4) Creating video ad sequences, (5) Measuring video ad effectiveness.

Method from the catalogue

skills/transversal/video-ads-specialist/SKILL.md

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video-marketingHabilidad para crear y optimizar estrategias de video marketing, incluyendo YouTube SEO, video ads, live streaming, y short-form video. Cubre desde la producción hasta el análisis de métricas.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/video-marketing/SKILL.md

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Video Optimization SpecialistVideo marketing strategist specializing in YouTube algorithm optimization, audience retention, chaptering, thumbnail concepts, and cross-platform video syndication.

Method from the catalogue

skills/transversal/marketing-video-optimization-specialist/SKILL.md

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voice-search-optimizerOptimize content for voice search queries. Target conversational long-tail keywords, FAQ content, and featured snippet opportunities.

Method from the catalogue

skills/transversal/voice-search-optimizer/SKILL.md

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web-development-masterSkill comprehensivo de desarrollo web que cubre desde HTML semantico hasta arquitectura de aplicaciones, performance optimization, y seguridad.

Method from the catalogue

skills/transversal/web-development-master/SKILL.md

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web-quality-auditComprehensive web quality audit covering performance, accessibility, SEO, and best practices. Use when asked to "audit my site", "review web quality", "run lighthouse audit", "check page quality", or "optimize my website".

Method from the catalogue

skills/transversal/web-quality-audit/SKILL.md

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webhook-debuggerDebug and troubleshoot webhook integrations and event delivery issues. Use when: (1) Debugging webhook delivery failures, (2) Testing webhook endpoints locally, (3) Verifying webhook signatures, (4) Troubleshooting missing events, (5) Setting up webhook monitoring.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/webhook-debugger/SKILL.md

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windsor-aiQuery 325+ advertising and analytics platforms (Facebook Ads, Google Ads, GA4, HubSpot, Shopify, TikTok, Salesforce...) via Windsor.ai MCP. Use for campaign performance, ROAS, spend analysis, cross-channel attribution, and e-commerce metrics.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/windsor-ai/SKILL.md

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woocommerce-troubleshootingDiagnose and fix common WooCommerce issues for WordPress stores. Use when: (1) Debugging WooCommerce errors, (2) Fixing checkout or payment issues, (3) Troubleshooting WooCommerce performance, (4) Resolving WooCommerce plugin conflicts, (5) Fixing WooCommerce display issues.

Method from the catalogue

Tools and access
May require compatible tools, an integration and authorisation. The skill does not carry out external actions by itself.

skills/transversal/woocommerce-troubleshooting/SKILL.md

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youtube-seo-optimizerOptimize YouTube videos and channels for search and discovery. Use when: (1) Optimizing YouTube video SEO, (2) Improving YouTube discoverability, (3) Creating YouTube content strategy, (4) Optimizing video titles and descriptions, (5) Setting up YouTube channel branding.

Method from the catalogue

skills/transversal/youtube-seo-optimizer/SKILL.md

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