referral-gym

Cuándo usarla

• A member asks how the referral program works — Generate their personal referral link or code and explain the reward structure
• Processing a referral reward — A referred friend's first payment has cleared; award the referrer's reward and notify both parties
• Linking a new member's referral source — A new sign-up mentions they were referred; identify the referrer and link the referral
• Monthly or quarterly referral program review — Report on referrals made, conversion rate, reward cost, and revenue generated
• A member wants to redeem referral credits — Check their balance and process redemption (free months, PT sessions, merch)
• Designing or adjusting reward tiers — Model the cost and projected uptake of different reward structures
• Handling a referral dispute — Two members claim the same referral; review the attribution timeline

Errores que conviene evitar

1. Not setting an attribution window — Without a defined window (e.g., referral must sign up within 30 days of clicking the link), old browser cookies will credit referrals that happened months ago. Set a hard cutoff.
2. Rewarding before payment clears — Awarding the reward on sign-up instead of first payment is the most common referral program error. If the prospect signs up but never pays, you've given away a reward for nothing.
3. Not notifying the referrer on sign-up — The emotional moment for the referrer is when their friend *signs up*, not when they pay. Send a "your friend has signed up!" notification immediately, with a "reward pending first payment" note.
4. Making the reward opaque or hard to redeem — If members don't know what their credits are worth or how to spend them, they stop referring. Show their referral balance prominently in the app and on receipts.
5. Not tracking referral quality — A referred member who cancels after 2 months still cost you the reward. Track the LTV of referred members by acquisition month and review whether your reward cost is justified.
6. Only promoting the program at sign-up — Most members forget the referral program exists. Promote it at 90-day and 180-day membership milestones, during challenges, and via in-gym signage.