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Cómo pedir trabajo con esta skill instalada
Instalar la skill da un método a tu IA. Tu petición todavía debe aportar los hechos del caso, las restricciones y el entregable esperado.
1Nombra la tarea real
Describe la decisión o el entregable, no solo el tema.
2Aporta la información
Añade materiales, público, límites y hechos conocidos.
3Define qué significa acabado
Fija formato, criterios de calidad y comprobaciones.
Ejemplo de origen
Sustituye los corchetes por tu caso
Cuándo usarla
- A new lead completes a trial class — Enroll them in the trial-to-membership sequence immediately, before they leave the building
- A lead filled out a form but hasn't booked a trial — Enroll them in the research-stage nurture immediately on form submission
- A lead went dark after 2-3 touches — Move them to the re-engagement track
- A price-sensitive lead needs a specific offer to convert — Trigger a targeted promotional sequence with a time-bound offer
- Reviewing nurture performance — Monthly or weekly report on open rates, click rates, trial booking rates, and conversion rates per sequence
- Designing a new seasonal campaign — New Year (enero), summer body (mayo-junio), back-to-routine (septiembre); each has its own nurture cadence and messaging
- Creating a referral-from-nurture trigger — If a nurtured lead doesn't convert, activate a referral ask: "Can't commit right now? Refer a friend who might love it — you both get a free month."
Errores que conviene evitar
- Triggering the nurture sequence too slowly — Every hour of delay after lead submission reduces response rates. The sequence must start within 2 hours of lead capture. If your staff add leads manually, you will consistently miss this window. Automate the trigger.
- Sending the same generic email to every lead regardless of entry point — A lead who attended a trial class should never receive the same Day 0 email as someone who only filled out a website form. The trial attendee is far further along in the decision process; treat them differently.
- Not following up after a lead clicks or replies — A lead who clicks a link is showing clear intent. If no one calls or WhatsApps them within 2 hours, you've lost the moment. Set up real-time alerts and enforce the response time.
- Over-emailing (more than 2 touches per week) — More than one email every 2-3 days triggers spam complaints and unsubscribes. Keep to the cadence in the step-by-step section.
- Not A/B testing subject lines and send times — The difference between a 25% and 40% open rate on the same email list can be a different subject line. Test every 4-6 weeks.
- Forgetting to set a re-engagement date for leads who don't convert — A lead who doesn't convert today is not a dead lead. Schedule a re-engagement task for 90 days later and a specific event-based touch (January 1, September 1, their birthday) if possible.