attendance-trends

Cuándo usarla

• Weekly attendance review — Run the weekly report every Monday to surface any anomalies before the week begins
• Quarterly schedule redesign — Use the full-period analysis to decide which classes to keep, add, reschedule, or cancel
• New class launch assessment — After 4 weeks of a new class, compare actual attendance against the break-even threshold
• Member retention alerts — Flag members whose visit frequency has dropped significantly in the last 30 days for proactive outreach
• Instructor performance review — Use class fill rates as one input (never the sole input) into instructor evaluation
• Location benchmarking — If you run multiple locations, compare attendance patterns across them to identify best practices
• Capacity planning — Understand which time slots are consistently at capacity to justify expansion or additional rooms

Errores que conviene evitar

1. Only looking at absolute attendance numbers, not trends — A class with 12 members is great if it had 8 last month; it's a concern if it had 18 last month. Always compare to the prior period, not just a static threshold.
2. Using instructor fill rates punitively without context — A 7:00 AM class will always have lower numbers than a 10:00 AM class regardless of the instructor. Compare instructors to the average fill rate of classes at the same time of day and day of week.
3. Not implementing a no-show reminder — If your no-show rate is above 25%, the problem is almost always behavioural (members booking multiple slots and choosing one). A 2-hour SMS reminder with a one-tap cancel button typically reduces no-show rates by 30-40%.
4. Cancelling a class without an alternative for existing attendees — When retiring a class, always announce it 2 weeks in advance and email each booked member with alternative class options. This prevents the announcement from feeling like an (quiet eviction) and preserves goodwill.
5. Ignoring the day-of-week mix — If Tuesday classes are always full and Saturday classes are always empty, it may not be that Saturday is the problem — it may be that your membership base has a Tuesday-thru-Thursday pattern. Look at whether Saturday attendees are different people, not just fewer.
6. New member attendance tracked separately from overall attendance — New members who joined last month and attended 12 times inflate the average visits metric without reflecting the health of the existing membership base. Always segment new member visits from established member visits.